Digital Media Performance Analyst & Ad Operations Specialist

Summary of the role

The Digital Media Performance Analyst & Ad Operations Specialist is responsible for leading the setup, creation, launch and optimizing media campaigns for Display, Video, Paid Search, Remarketing and Social channels. The specialist will coordinate the setup of DMO campaigns with the client and internal Ad Operations staff and is responsible for the on time launch of campaigns, optimizing performance, troubleshooting and other fulfillment activities for multiple accounts. The specialist will serve as the expert in the assigned region for digital media, including the generation of tracking tags and QA for implemented tracking tags for all digital channels (display, social, paid search advertising, etc).

The specialist will also support the sales and account manager by producing client deliverables and working on the day-to-day campaign management. This will include reporting, analysis, recommendations for campaign improvement, optimization and fulfilling implementation requests.

Main responsibilities

Campaign execution:

• Overseeing/ supervising Campaign set-up and execution in various platforms, including the implementation of client materials, such as different formats/creatives, trackers, tags and QC of such and automated reporting platform.


• Focus on timeliness and quality in campaign launches for clients, including correct linkage between all platforms and following all quality guidelines for campaign management, including amendments post launch.


• Post launch assistance in regards to delivery.


• Confirm that all assets are in compliance with site specifications and properly functioning.

• Generate and troubleshoot all tracking tags (audience, conversion, 3rd party pixels) across all media channels.


• Complete test bookings to ensure proper tag implementation.


• Coordinate with relevant internal teams to ensure timely and accurate tag implementation.

Client retention:

• Work with the account manager for day-to-day campaign management and fulfilling implementation requests and support generation of ad-hoc reporting and data for client reviews.


• Work with the sales and account manager to support with renewals and onboardings of new clients as well as work with the account manager to identify digital media campaign improvement opportunities on current running campaigns and ensure all digital media best practices are being implemented. Keep track on all market insights for building strategies and campaign scalability.



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Auditing and targets:

• Conduct campaign auditing to ensure campaigns are running properly and within the contractual obligations.

Requirements

• University Degree or equivalent in Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance.


• Experience with Google Marketing Platform and paid campaigns attribution tasks is required


• At least 2 years of experience in paid display advertising managing client campaigns with a focus on technical set up (trackers, tags), or in an analytical role, or Google certified.


• Excellent oral and written communication skills.


• Fluent in English. Arabic and other languages is an asset.

Diversity & Inclusion

We are an Equal Opportunity Employer and seek to hire the best candidate regardless of age, beliefs, disability, ethnicity, gender or sexual orientation.