Manager-Marketing

Why American Express?
There’s a difference between having a job and making a difference.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.
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This exciting role is within the Enterprise Communications MarTech Experiences organization (ECMX). Our Business strategies are only effective if we efficiently and flawlessly deliver against the Customer and Brand promises we make. Marketing Campaigns are critical drivers of American Express strategy to acquire, engage and retain both Merchants as well as card members.
Responsibilities:
The B35 will be responsible to manage campaign execution in the offer, setup, solutions and management (OSSM) team within ECMX. This leadership position will play a key role in driving efficiency, accuracy, risk reduction through automation in the offer execution process for US Consumer and GCS business. The incumbent will also be responsible to promote a culture of continuous improvement, innovation and waste elimination.

• Campaign Operations – lead a team of 4-5 colleagues managing multiple aspects campaign execution for the US market within strong operations framework
  

Process Efficiency: Identify process efficiencies leading to better marketer experience and improve speed to market and bring them to completion by driving the alignment and prioritization across various stakeholders
Operational Controls: Strong adherence to compliance and regulatory requirement while setting up campaign. Improve the control environment by ensuring adherence to the self-audit requirements, coordinating the assessment activities and creating the awareness of the risks, processes etc., within the team.
Maximize Relationships: Strong collaboration and partnership with key stakeholders within and outside of ECMX, drive seamless movement to Go-to-Market in US campaign set up and , assess the needs/impacts and create/maintain/enhance the documentation related to new process in Marketingforce
People Management – Groom talent to achieve challenging performance goals and conduct meaningful career and development discussions to help them realize their true potential
Sound Knowledge of automation tools and workflows
Critical Factors to Success:

• Understanding of campaign lifecycle and execution process
• Excellent people management skills
• Strong collaboration skills
  

Problem solving (information seeking, analytically thinking and being proactive)

• Ability to report on process control metrics, which enable defect free campaign setup
• Lead and inspire the team with clear goals and drive high performance
• Ability to tailor communications so that they are appealing and understandable
• Comfortable with emerging technologies
• Strong operational and change management acumen
• Ability to thrive in a fast paced and demanding environment
• Displays cultural sensitivity; builds cross –cultural relationships and works effectively in a global environment
  

Past Experience:

• 8+ years of experience in Marketing Campaign Management domain
• strong analytical and data management skills
• Should have demonstrated people leading qualities in previous roles and must have strong business acumen and hands on capability experience
• Strong strategic thinking and problem-solving skills
• Business & Domain Knowledge – Finance: Banking & Credit Cards
• Experience consulting with business owners and recommending appropriate solutions based on clear understanding of business needs to streamline the process
• Strong written and verbal communication skills, including ability to translate/explain complex data concepts for different audience
  

Behavioral Skills/Capabilities: Enterprise Leadership Behaviors

• Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
• Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
• Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
  

Work Timing : 3:30PM - 11:30PM IST
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities
  

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.