Assistant Digital Marketing Manager - Pizza Hut

Job Purpose

The Digital Marketing Assistant Manager is responsible for driving revenue growth across owned and partner digital channels, including App, Web, and Aggregator platforms. The role focuses on executing digital sales strategies, optimizing CRM and marketing programs, and delivering high-impact commercial initiatives to strengthen Pizza Hut's digital ecosystem. This role requires a commercially driven, data-oriented individual who can translate strategy into execution and collaborate effectively across cross-functional teams.

Key Responsibilities

• Execute the digital commerce roadmap aligned with business sales objectives across App, Web, and Aggregator platforms
• Drive digital revenue, volume, and market share by identifying and prioritizing high-impact commercial opportunities
• Own digital channel performance, continuously analyzing data and optimizing strategies to improve revenue, conversion, and ROI
• Partner with Revenue Management to design and implement pricing, bundling, and promotional strategies to maximize digital sales
• Develop and execute CRM strategies to drive customer engagement, retention, and conversion
• Manage CRM campaigns across push notifications, email, and in-app messaging, ensuring effective targeting and personalization
• Leverage data and insights to continuously optimize segmentation, campaign performance, and customer lifecycle initiatives
• Lead digital marketing initiatives across owned and partner platforms to drive acquisition and conversion
• 
  Translate business and marketing strategies into actionable digital campaigns with strong execution discipline
• Collaborate with Product and Technology teams to ensure accurate and timely implementation of campaigns, offers, and launches
• Build and manage relationships with Aggregator platforms to maximize visibility, performance, and commercial outcomes
• Manage digital marketing budgets, ensuring efficient allocation and optimization across channels
• Monitor and report on key performance metrics (revenue, transactions, conversion rates, ROI), providing actionable insights to stakeholders
• Identify performance gaps, solve issues proactively, and implement improvements in a fast-paced digital environment
• Influence and align cross-functional stakeholders across Marketing, Revenue, Product, and Technology to deliver integrated digital initiatives
• Ensure alignment between commercial strategy, digital capabilities, and operational execution
• Operate with a high sense of urgency, agility, and attention to detail in a dynamic and evolving digital landscape

Education, Experience & Qualifications

• Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field
• 35 years of experience in Digital Commerce, E-Commerce, or Digital Marketing

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  Experience within QSR, Retail, or Consumer Brands is preferred
• Proven experience managing digital channels such as mobile apps, websites, and aggregator platforms
• Strong understanding of digital performance metrics and analytics tools

Skills & Competencies

• Strong commercial and business acumen
• Advanced analytical and data interpretation skills
• Strong stakeholder management and influencing capability
• Problem-solving mindset in dynamic environments
• Effective communication and collaboration skills
• High attention to detail and execution rigor
• Agile and adaptable approach to change
• Growth mindset with continuous improvement focus