Senior User Acquisition Specialist
Location: Kochi or Bangalore
Category: Digital Marketing
Job Type: Full-Time
Experience: 5+ Years
Salary Range: 10 20 LPA
About the Role
Were on the hunt for a Senior User Acquisition (UA) Specialist to drive growth at scale for a leading gaming company focused on free-to-play casino games across mobile and web platforms. With 12+ titles and a growing portfolio, were seeking a data-driven and creative leader who thrives on optimizing performance marketing campaigns and scaling user bases through innovation, experimentation, and precision.
Reporting to the Analytics team, this is a high-impact role where you'll lead acquisition efforts, mentor team members, and shape strategy for one of the fastest-growing game publishers in the space.
Key Responsibilities
Campaign Strategy & Execution
Set up, manage, and optimize user acquisition campaigns on Meta (Facebook/Instagram), Google Ads, and Apple Search Ads.
Continuously analyze performance metrics (ROI, ROAS, LTV) and adjust campaigns to meet KPIs.
Manage creative uploads and collaborate with designers to develop performance-oriented ad assets.
Analytics & Reporting
Build performance dashboards and deliver actionable insights to internal stakeholders.
Leverage attribution and analytics platforms (e.g., Adjust, Appsflyer, Google Analytics,
Mixpanel, Amplitude) for accurate tracking and optimization.
Use tools like Looker Studio or similar to present campaign impact and recommendations.
Team Leadership & Collaboration
Mentor and guide junior UA team members, providing strategy support and execution oversight.
Lead cross-functional coordination with design, engineering, product, and analytics teams.
Oversee day-to-day operations of the UA function, ensuring quality and timely delivery of campaign goals.
Strategy & Optimization
Manage media budgets effectively to deliver scalable growth within cost constraints.
Stay on top of UA industry trends, audience targeting strategies, and creative testing methodologies.
Proactively contribute to long-term UA strategy, tool adoption, and process automation.
Required Skills & Qualifications
5+ years of hands-on user acquisition experience, ideally in mobile gaming or freemium apps.
Proven leadership experience, including mentoring and team collaboration.
Deep understanding of UA KPIs, tracking methodologies, and attribution models.
Strong analytical and data interpretation skills.
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Experience with platforms/tools like:
Meta Business Suite
Google Ads / Apple Search Ads
Adjust / Appsflyer
Mixpanel, Amplitude, Google Analytics
Looker Studio (preferred)
Working knowledge of ad creative formats (e.g., videos, banners, playables) and briefing design teams.
Excellent communication, organizational, and math skills.
Bachelor's or Masters degree in Marketing, Mathematics, Finance, or related field.
What Sets You Apart
Passion to become the best UA specialist in the industry
A growth hacker mindset with a strong bias for action
Experience in freemium social or mobile games
Self-starter who thrives with autonomy and accountability
