DVP - User Retention & Lifecycle Management

About Angel One:

For nearly three decades, Angel One has been making investing and wealth creation more accessible and engaging for Indians. Today, 3.7+ crore customers trust Angel One across investing, trading, wealth creation, and credit.

We are one of the best fintech platforms, building simple, intelligent and seamless financial experiences for millions of users across the country. From investing and trading to wealth creation and credit, everything we build is focused on making financial journeys easier, faster, more accessible and engaging.

We believe strong fundamentals matter—in investing, in technology and in the way we build our teams. Trust, simplicity, speed and long-term thinking shape how we work and what we build.

Here, people work on real problems at real scale. Millions of users interact with our platform every day, and every team plays a role in shaping that experience.

We move fast, take ownership and keep learning along the way. No matter the role, people here are encouraged to share ideas, challenge the usual and build things that create real impact.

If youre excited to solve meaningful problems, build at scale, and shape the future of financial services, youll fit right in.

Be part of our team thats scaling sustainably, thinking big, and building for the billion!

Job Title: Deputy Vice President – User Retention & Lifecycle Management

Location: Bengaluru

What you will do:

We are looking for a Deputy Vice President to own user retention and lifecycle management for our platform. This is a high-visibility leadership role responsible for ensuring that users who activate on the platform stay engaged, deepen their relationship with us, and grow into high-value customers. You will lead a team while staying close to the data yourself — defining the retention agenda, building the tools and programs to deliver it, and incubating new business ideas that emerge from deep user understanding.

Retention & Lifecycle Ownership

• Own retention metrics for activated users across their entire lifecycle on the platform
• Map and manage the lifecycle of top users — identify what drives stickiness, churn risk, and value expansion at each stage
• Design and roll out tools, programs, and interventions (engagement programs, loyalty constructs, win-back journeys, nudges) that measurably improve retention

Data-Driven Decision Making

• Slice user data across multiple cuts (cohorts, segments, behavior patterns, value tiers) to identify retention levers and leakage points
• Personally query and analyze data (SQL or equivalent) — this is a hands-on role, not a delegate-only role
• Build and track retention dashboards, define success metrics, and run experiments to validate hypotheses

Cross-Functional Leadership

• Partner with virtually every function — Product, Engineering, Data/Analytics, Marketing, Compliance, Customer Service, and Business teams — to drive the retention agenda
• Influence product roadmaps and campaign calendars with retention-first thinking
• Align senior stakeholders on priorities, trade-offs, and investment cases for retention initiatives

Team Leadership

• Build, lead, and mentor a high-performing retention team; set goals, review outcomes, and develop talent
• Create an insight-driven operating rhythm for the team — prioritization, experiment reviews, and program governance
• Balance leading through the team with staying hands-on where it matters (data deep-dives, key stakeholder conversations)

New Business Incubation

• Identify and incubate new business ideas emerging from user insights and retention work
• Build business cases, run pilots, and take promising concepts from zero to one

Who you are:

• 8-10 years of experience in business leadership, general management, strategy, product management, category management, or P&L ownership within fintech, wealth management, capital markets, broking, asset management, or digital financial services.
• Proven track record of building, launching, and scaling high-growth businesses, digital platforms, or investment products.
• Demonstrated experience owning business strategy, GTM execution, customer growth, and commercial outcomes.
• Strong understanding of investment products, capital markets, and customer behaviour in wealth management.
• Experience driving pricing strategy, business analytics, funnel optimization, customer segmentation, and profitability initiatives.
• Exceptional analytical and strategic thinking with the ability to translate insights into business outcomes.
• Strong executive stakeholder management and the ability to influence across senior leadership teams.
• Entrepreneurial mindset with a bias for action, ownership, and delivering measurable business impact.

At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI).

As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team.

We believe that everyones unique experiences and viewpoints make us stronger together.

Come and be a part of #OneSpace*, where your individuality is celebrated and embraced.