Head - Partner Growth, Engagement & Insights

About Angel One:

Angel One is one of Indias fastest growing fintechs, on a bold mission to make investing simple, smart, and inclusive for every Indian. With over 3+ crore clients, were building at scale – and building for impact.

Our Super App helps clients manage their investments, trade seamlessly, and access financial tools tailored to their goals. We are working to build personalized financial journeys for our clients, powered by new-age tech, AI, Machine Learning and Data Science.

Were a builders company at heart. Youll have the space to experiment, the freedom to move with velocity, and the mandate to make bold, user-first decisions – every single day.

The vibe Think less hierarchy, more momentum. Everyone has a seat at the table and a shot to build something that lasts.

Be part of a team thats scaling sustainably, thinking big, and building for the next billion.

Why Youll Love Working at Angel One!

• Tech Systems that run at Scale: From AI to real-time data infra, youll work on tech thats ahead of the curve and solve problems that truly matter.
• Build one of Indias Leading Fintech Platform: Were not just disrupting finance – were shaping how billion Indians access wealth.
• Own It. Drive It. Scale It: Youll have the freedom to lead, the resources to build, and the opportunity to leave your mark.
• Empowered Growth: We invest in your growth and empower you to explore your full potential.
• Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more.

Job Title: Head - Partner Growth, Engagement & Insights

Location: Delhi-NCR

What you will do:

We are seeking a strategic and results-oriented leader to head Partner Growth, Engagement & Insights, responsible for driving customer lifecycle growth, engagement, retention, and monetization across partner ecosystems.

The role will own the end-to-end customer growth agenda spanning activation, engagement, retention, reactivation, habit formation, and cross-sell/up-sell journeys for partners and their end customers. The incumbent will be responsible for translating business objectives into scalable, data-driven customer engagement strategies that drive revenue growth while delivering superior customer experiences.

This leadership position will leverage advanced lifecycle marketing, customer journey orchestration, experimentation, personalization, and marketing technology capabilities to unlock sustainable business outcomes.

Key Responsibilities:

Business Growth & Revenue Leadership

• Own and drive lifecycle-led business outcomes across acquisition, activation, engagement, retention, and monetization funnels.
• Lead digital contribution towards revenue growth, customer activation, retention, and cross-sell/up-sell objectives.
• Improve customer quality, engagement depth, wallet share, and long-term customer value.
• Develop and execute scalable growth strategies that strengthen partner performance and customer participation across products and services.
• Establish clear KPIs and operating mechanisms to measure lifecycle effectiveness and business impact.

• Act as the central orchestrator for lifecycle growth initiatives, driving alignment across the teams Business, Data, Compliance, Risk, Legal and Creative/Content teams.
• Collaborate with Analytics and Data Science teams to develop customer insights, propensity models, churn prediction frameworks, segmentation strategies, and measurement methodologies.
• Engage with Business and Partner teams to identify growth opportunities, improve partner performance, and drive lifecycle interventions aligned with commercial objectives.
• Partner with Compliance, Risk, and Legal teams to ensure all customer communication and engagement programs adhere to regulatory and governance requirements.
• Collaborate with Creative and Content teams to deliver relevant, personalized, and customer-centric communication across lifecycle touchpoints.
• Drive business-wide adoption of experimentation, customer-centricity, and data-driven decision-making practices.
• Influence senior leadership through actionable insights, business reviews, and strategic recommendations to accelerate growth and customer engagement outcomes.
• Lead cross-functional governance forums to review performance, prioritize initiatives, and ensure execution excellence across lifecycle programs.

Customer Lifecycle Strategy & Journey Management

Define and lead lifecycle marketing strategies across:

• Customer Activation
• Engagement
• Retention
• Reactivation
• Habit Formation
• Cross-sell and Up-sell
• Design and optimize customer journeys using behavioural, contextual, transactional, and predictive triggers.
• Drive customer adoption, engagement frequency, feature utilization, and platform stickiness.
• Build personalized lifecycle frameworks that improve customer progression through key business funnels.
• Improve DAU/MAU engagement, customer activity levels, and feature adoption across the ecosystem.

Martech, Personalization & Journey Orchestration

• Own and evolve the lifecycle marketing technology ecosystem, including platforms such as CleverTap, MoEngage, WebEngage, CRM, and CDP solutions.

Drive best practices across:

• Event Instrumentation
• Customer Segmentation
• Cohort Analysis
• Funnel Analytics
• Attribution Frameworks
• Personalization Engines
• Experimentation Platforms
• Notification Governance
• Communication Frequency Capping
• Build scalable capabilities that enable real-time and automated customer engagement across channels.
• Drive maturity in customer data utilization, journey orchestration, and automated lifecycle marketing.

Customer Communication & Engagement Excellence

Define and lead the multi-channel customer communication strategy across:

• Push Notifications
• WhatsApp
• Email
• SMS
• In-App Messaging
• Web Personalization
• Optimize communication effectiveness through improved engagement, conversion, retention, and incremental revenue generation.
• Establish governance frameworks to ensure consistency, relevance, customer-centricity, and regulatory compliance across all customer interactions.
• Drive communication effectiveness while minimizing customer fatigue and overexposure.
• Develop customer engagement frameworks that balance business outcomes with long-term customer trust and satisfaction.

Analytics, Experimentation & Customer Insights

• Champion a culture of experimentation through structured A/B testing, incrementality measurement, and continuous optimization.
• Partner closely with Analytics and Data Science teams to develop and operationalize:
• Customer Segmentation Models
• Churn Prediction Models
• Propensity Models
• Personalization Frameworks
• Customer Value Models
• Translate customer insights into actionable growth opportunities and lifecycle interventions.
• Leverage data-driven decision-making to continuously improve campaign, journey, and business performance.
• Establish robust measurement frameworks to evaluate lifecycle effectiveness and incremental business impact.

Customer Experience & Engagement Quality

• Balance commercial growth objectives with long-term customer experience and brand trust.
• Improve communication relevance, timing, and personalization across customer touchpoints.
• Drive initiatives that enhance customer satisfaction, engagement quality, and platform loyalty.
• Establish customer experience guardrails and engagement standards across lifecycle programs.

Team Leadership & Capability Building

• Build, mentor, and lead high-performing teams.
• Foster a culture of innovation, accountability, experimentation, and customer-centric thinking.
• Drive best practices, governance, and operational excellence across the growth and engagement ecosystem.

Who you are

• 12–18+ years of experience in Growth, CRM, Lifecycle Marketing, Customer Engagement, Digital Marketing, Martech, or related business leadership roles.
• Proven track record of owning revenue-linked growth, engagement, retention, and monetization outcomes at scale.
• Strong experience in Financial Services, FinTech, WealthTech, Consumer Internet, Digital Platforms, or Technology-led businesses is preferred.
• Deep expertise in lifecycle marketing platforms such as CleverTap, MoEngage, WebEngage, CRM, and CDP ecosystems.
• Strong understanding of customer analytics, experimentation frameworks, attribution models, personalization strategies, and customer lifecycle management.
• Demonstrated success in leading cross-functional teams and influencing senior stakeholders across business and technology functions.
• Strong commercial acumen, strategic thinking, execution excellence, and customer-centric mindset.
• Experience in building and scaling teams, processes, and growth capabilities in high-growth environments.

At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI).

As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team. We believe that everyones unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace*, where your individuality is celebrated and embraced.