Founding Growth Marketer

About Animaker

Animaker is a DIY online video creation platform that enables individuals and businesses to create animated and live-action videos easily without prior design expertise.

It serves a wide range of customers including SMBs, enterprises, marketers, educators, content creators, and Fortune 500 companies across global markets.

Animaker has over 30+ million users worldwide, making it one of the largest video creation platforms in its category.

Responsibilities:

Demand Generation

• Build and scale inbound + outbound channels from scratch
• Drive qualified demo bookings through LinkedIn, cold email, paid ads, partnerships, webinars, and content

Positioning & Messaging

• Define ICP and craft sharp, high-converting messaging
• Own landing pages, email sequences, pitch decks, and onboarding narratives
• Continuously test messaging across segments and double down on what resonates

Growth Experiments

• Run weekly experiments across acquisition, activation, and conversion
• Track performance, optimize fast, and eliminate what doesnt work
• Build a repeatable growth playbook for scale

Revenue Alignment

• Work directly with founders and sales to close the feedback loop
• Improve campaigns using real buyer insights, objections, and win data
• Align marketing efforts tightly with pipeline and revenue goals

Requirements:

• 3–7 years of experience in B2B SaaS growth, demand generation, or revenue marketing
• Experience taking a product from 0 → 1 or early traction to scale
• Strong understanding of ICP definition, sales funnels, and buyer psychology
• Hands-on with experimentation across acquisition, activation, and conversion
• Ability to write high-converting copy (landing pages, emails, LinkedIn content)
• Comfortable working in fast-paced, early-stage startup environments
• Bonus: Experience in AI or product-led growth companies