98+ Applicants
Posted: 7 months ago
4-8 years
Chennai,
Tamil Nadu
Work from Office
Posted: 7 months ago
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Applicants: 98+
Job Description
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Job Description
- As the Digital Marketing Head (E-Commerce) at Annachy (Powered by Saravana Stores) in Chennai, Tamil Nadu, you will be an integral part of an early-stage ecommerce venture backed by a renowned South Indian retail chain with a legacy of over 50 years and 6 flagship super-stores across Tamil Nadu. The core mission of the company is to extend the trusted shopping experience to online customers by offering quality products at competitive prices.
Your role as a proactive and detail-oriented Senior Performance Marketing Associate will require 4 to 8 years of hands-on experience in paid marketing. You will be responsible for executing and optimizing performance marketing campaigns to drive growth and enhance the digital presence across various channels.
Key Responsibilities:
Campaign Management:
- Plan, execute, and manage performance marketing campaigns across search, social, display, and other paid channels.
- Develop strategies to drive user acquisition, engagement, and conversions.
- Optimize campaign performance through data analysis and A/B testing.
Performance Analysis:
- Monitor and analyze campaign metrics including CTR, CPA, CPL, and ROAS to assess effectiveness.
- Generate performance reports and provide actionable insights for continuous improvement.
- Utilize analytics tools like Google Analytics and SEMrush to track and enhance campaign performance.
Budget Oversight:
- Assist in managing campaign budgets and ensure efficient allocation for maximum ROI.
- Monitor spending and performance to stay within budget while achieving campaign goals.
- Collaborate with vendors and partners to optimize cost-effectiveness.
Collaboration:
- Work closely with the creative team to develop ad creatives and landing pages.
- Coordinate with other marketing team members for alignment with overall strategies.
- Partner with cross-functional teams to support integrated marketing initiatives.
Innovation & Trends:
- Stay updated with the latest trends, tools, and best practices in performance marketing.
- Experiment with new strategies and technologies to drive innovation in marketing approach.
Qualifications:
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- Degree in Marketing, Business, Data Analytics, or related field.
- 4 to 8 years of experience in performance marketing or digital advertising.
- Proven experience in managing and optimizing paid marketing campaigns with ROI focus.
- Strong analytical skills and proficiency with data analysis tools and platforms.
- Hands-on experience with major digital marketing platforms.
- Excellent organizational, multitasking, and communication skills.
Comp & Benefits:
- Attractive compensation and benefits for the right candidate.
- ESOP in the future, as appropriate.
Why Annachy
- Growth Potential: Shape the future of e-commerce for millions of customers, starting with South India, and play a pivotal role in building a high-growth company from the ground up.,
Skills
AdvertisingDigital MarketingCampaign PerformanceDigital AdvertisingMarketing CampaignsMarketingBudget ManagementTeam CollaborationCommunication SkillsAB TestingData AnalysisCampaign ManagementTrend AnalysisPaid MarketingDigital AdvertisingROI OptimizationAnalytics ToolsPerformance MarketingMarketing StrategiesInnovationIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
14 Oct 25, 02:28 PM IST
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