Offline Marketing Manager

Job Title: Offline Marketing Manager (E-Commerce)

Location: Chennai

Company: Annachy (Powered by Saravana Stores)

We are an early-stage ecommerce venture, backed by a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices.

We are looking for a results-oriented and experienced Offline Marketing Manager to lead our growth marketing efforts across offline channels. You will play a key role in driving user acquisition, boosting customer retention, and building a strong brand presence. The ideal candidate will have a solid grasp of offline channels, with a proven track record of implementing multi-channel campaigns for measurable growth.

Role:

This involves strategizing and managing a team of Field Marketing Executives. This role involves shuttling between different locations, monitoring the performance of the executives, and ensuring that marketing activities are carried out effectively and efficiently to meet targets.

Budget & ROI Management: Manage the marketing budget with a focus on optimizing spend to ensure maximum ROI across all campaigns.

Offline & Regional Campaigns: Lead offline campaigns (outdoor, print, radio, community outreach), ensuring they are aligned with our overall brand message and focus on local market penetration.

Vendor & Partnership Management: Oversee relationships with external agencies, media partners, and influencers, ensuring successful execution of marketing plans.

Customer Insights & Market Research: Leverage market research and customer insights to identify growth opportunities and refine messaging to meet customer needs.

Key Responsibilities:

Manage activities that involve increasing the brand awareness and trial of the app and convey the value proposition (through pamphlet distribution, strategic placement of standees and kiosks, marketing within apartment communities and at college events amongst others)

Supervise a team of Field Marketing Executives to ensure they are meeting their targets and performing their duties effectively.

Coach, set goals, monitor and evaluate the performance of the team and provide feedback.

Collect and analyse customer feedback from the field to improve marketing strategies.

Report daily and weekly progress to the management team.

Qualifications:

Bachelors degree in marketing, Business Administration, or a related field.

4+ years of experience in field marketing, sales or a supervisory role (customer facing roles).

Strong leadership and team management skills.

Excellent communication and interpersonal skills.

Ability to travel within the region as required.

Fluency in Tamil language (reading and writing).

Proficiency in MS Office and other relevant software, marketing tools and data analysis.

Strong leadership and team management skills, with the ability to hire and motivate a team.

Excellent communication skills, to build and nurture external and internal relationships.

Preferred:

Good understanding of the Tamil Nadu market, with experience tailoring campaigns to local consumer behaviour and preferences

Comp & Benefits

Attractive compensation and benefits for the right candidate.

Why Annachy

Growth Potential: You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.