Marketing Manager - Education

Job: Marketing Manager

Location: Dubai - UAE

Industry: Early Childhood Education

Salary: 12k AED/monthly

The Marketing Manager is responsible for developing and implementing marketing initiatives that strengthen the brand positioning of the Nursery Group across Dubai. The role drives student enrolments, brand awareness, digital marketing, community engagement and consistent branding.

Key Responsibilities:

· Marketing Strategy & Brand Development

· Develop and execute annual marketing strategies aligned with business objectives.

· Increase brand awareness and student enrolments.

· Generate qualified leads through online and offline campaigns.

· Ensure consistent branding across all branches.

Digital Marketing & Social Media

· Manage Meta, Instagram, Facebook, LinkedIn, TikTok and Google Business.

· Plan and publish engaging content and campaigns.

· Manage SEO, Google Ads and Google Analytics.

· Maintain the marketing content calendar.

Content Creation

· Design brochures, flyers, banners, presentations and promotional materials.

· Coordinate photography, videography and creative assets.

· Ensure all materials follow brand guidelines.

Events & Community Engagement

· Plan Open Days, parent events and community outreach programmes.

· Support branch-specific marketing initiatives.

· Develop partnerships with schools, corporates and community organisations.

Performance Monitoring

· Track enquiries, enrolments, campaign ROI and website traffic.

· Prepare monthly reports and recommendations.

· Manage the marketing budget effectively.

Qualifications & Experience

· Bachelor's Degree in Marketing, Business or related field.

· Minimum 5 years marketing experience.

· Education, childcare, hospitality or service industry experience preferred.

· Strong knowledge of SEO, Google Ads, Google Analytics and Meta Ads.

· Experience with Canva and/or Adobe Creative Suite.

· Excellent communication, project management and organisational skills.

Key Skills

· Strategic & creative thinking

· Digital marketing expertise

· Content creation & storytelling

· Analytical & reporting skills

· Stakeholder management

· Project management

· Data-driven decision making

· Community engagement