Country Sales Leader - Building Material

Description:
We are seeking a highly motivated and experienced Sales Leader for our operations in Sri Lanka within the building materials industry. The ideal candidate will be responsible for overseeing the sales strategy and execution in the region, ensuring that our products reach the market effectively and efficiently. This role demands a visionary leader with a proven track record in sales management who can drive growth and enhance our market presence.
The Leader Sales will collaborate closely with both the marketing and operations teams to align on goals and tactics that resonate with our target audience.
In addition to managing a dedicated sales team, this role will involve critically analyzing market trends, customer needs, and competitor strategies.
Experience: Seeking only a Sri Lankan national with a minimum of 12-18 years of relevant experience.
Roles and Responsibilities:

Sales Performance & Revenue Growth:
- Achieve monthly, quarterly, and annual sales targets for both B2B and B2C channels.
- Drive year-on-year revenue growth across all product lines.
- Improve market share in Sri Lanka and Maldives through aggressive business development.
Channel & Network Expansion:
- Expand and onboard new distributors, dealers, and retail partners across both countries.
- Increase footprint of company products in untapped geographies.
- Strengthening presence in project sales (real estate, hospitality, infrastructure).
Showroom & Retail Management:
- Oversee performance, visual merchandising, and brand representation in all showrooms.
- Ensure monthly footfall growth and conversion targets for key outlets.
- Drive in-store promotions and consumer engagement programs
New Business Development:
- Identify and convert new project opportunities in commercial, hospitality, residential, and government sectors.
- Build relationships with architects, interior designers, developers, and institutional buyers.
- Develop strategic alliances or partnerships to drive market penetration.