Business Analyst

Job description / Role

Role overview:

Were seeking a business analyst who will support the development and execution of data-led customer engagement strategies across multiple brands under the Apparel Group umbrella. The ideal candidate will bring a strong analytical foundation, hands-on experience with customer-focused projects, and a solid understanding of retail customer behavior.

Key responsibilities:

• Design and support the execution of customer communication strategies across various retail brands.
• Translate customer data into actionable insights to drive engagement, retention, and revenue growth.
• Collaborate with cross-functional teams including CRM, brand marketing, and analytics to align on campaign goals and performance tracking.
• Identify opportunities to enhance customer journeys, campaign targeting, and lifecycle marketing efforts across multiple touchpoints.
• Use SQL and Python to analyze data and automate aspects of the campaign communication process.

• Contribute to building a scalable framework and best practices for campaign planning and customer strategy across a multi-brand environment.

Requirements:

• 3-5 years of experience in customer analytics, CRM strategy, or marketing analytics, ideally in a retail or consumer-focused organization.
• Proficient in SQL and Python to align with the automation process and other related modules.
• Experience in planning and supporting customer-centric marketing campaigns.
• Strong business acumen and the ability to draw insights from data without relying on predefined models or KPIs.
• Good knowledge of Excel and PowerPoint and excellent communication skills.
• Comfortable working across brands and functions in a fast-paced, matrixed organization.

Nice to have:

• Exposure to CRM tools, marketing automation platforms, or customer data platforms.
• Experience working in a multi-brand, omnichannel, or regional retail business.

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• Familiarity with tools for campaign measurement or customer engagement analytics.
• Understanding of loyalty marketing or customer lifecycle strategies.

Job Function: Finance, Business Analysis & Consulting

Company Industry: Retail

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.