Global App Store Marketing Manager

Apple

Digital Marketing/Marketing

98+ Applicants

Posted: 3 months ago

7-9 years

Cupertino, California, United States

work from office

Posted: 3 months ago

Applicants: 98+

Job Description

About Company

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Job Description

The Global Marketing Manager will contribute to all phases and elements ofplanning and executing marketing campaigns that support the App Storeʼsmarketing and business goals. This role will directly lead global campaigns end-to-end, from brief development through launch, along with distilling post-campaign performance learnings. This is a key role within the App Store BrandMarketing & Campaigns team, focused primarily on growth campaigns topromote some of the world’s largest apps and games. This role will lead seasonal campaigns and category-focused campaigns in theUS, and across multiple international markets. You will collaborate with a varietyof Apple cross-functional teams—including marketing channel leads, creative,editorial, and business teams—to define campaign objectives, strategy,messaging, and KPIs, ultimately delivering performant campaigns and initiatives.You will also partner regularly with international marketing colleagues around theworld to execute tailored marketing campaigns that resonate locally. The ideal candidate has deep knowledge of, and a perspective on, full-funnelmarketing channels (social, creators, advertising, email, SEO, OOH, TV, etc.), anability to project manage, a knack for creative ideation, and acute attention todetail. Strong communication and collaboration skills, including the ability to driveconsensus among cross-functional stakeholders, will be critical to this role’ssuccess. You will also regularly craft and deliver presentations to audiences of alllevels, distilling complex information into clean and compelling slides.

7+ years of experience in the tech industry, gaming industry, and/or ad agencies
Understanding of integrated marketing campaigns, full-funnel marketing channels, and the latest trends in the digital media landscape
Proven experience authoring comprehensive marketing briefs, including market context, competition, target audience, goals, and performance KPIs
Strong project management skills, including experience managing complex campaigns and marketing initiatives—launching on time and on budget
Familiarity with marketing KPIs and measurement frameworks, testing, and optimization
Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, and fostering trust
Excellent written and verbal communication skills, including experience developing Keynote decks
Analytical skills and a data-driven mindset; demonstrated success using data to optimize strategy and drive measurable impact in performance marketing

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Passion for gaming, with affinity for mobile games
Experience marketing mobile apps and/or mobile games
Experience with international marketing, including collaborating directly with regional marketing teams in other markets
Strong presentation skills

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About Company

Apple Inc., formerly Apple Computer, Inc., is a Silicon Valley–based multinational technology company headquartered in Cupertino, California. It designs, manufactures, and markets premium consumer electronics, software, and online services. Iconic products include the iPhone, iPad, Mac, Apple Watch, and Apple TV, alongside services such as Apple Music, iCloud, Apple Pay, Apple Arcade, Apple TV+, and the App Store. Operating systems now span iOS, iPadOS, macOS, watchOS, and visionOS.

As of August 2025, Apple ranks #3 globally by market capitalization (≈ US $3.4 trillion) and reported FY 2024 revenue of US $391 billion. It remains the second‑largest smartphone maker and fourth‑largest PC vendor worldwide, while expanding into AI‑powered devices, sustainable technology solutions, and mixed‑reality platforms like the Apple Vision Pro.

For professionals exploring Apple India careers, the company offers opportunities across hardware, software, design, retail, and operations, with office hubs in Bengaluru, Hyderabad, Mumbai, and Gurugram. Apple’s interview process in India is known for its rigor, cultural fit focus, and innovation‑driven assessment — attracting engineers, designers, and business talent passionate about shaping future‑ready technology.

Important dates & deadlines?

Application Deadline

17 Mar 26, 02:50 PM IST

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