Paid Search Specialist, Apple Services

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 months ago
4-6 years
Culver City, California, United States
work from office

Posted: 2 months ago
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Applicants: 98+
Job Description
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Job Description

As a Paid Search Specialist, you will be responsible for: Planning, building, and managing paid search PPC (pay-per-click) campaigns in self-service SEM platforms (Google, Bing, and other search engines)Campaign planning and setup in platform, you will be tasked with continually finding ways to improve performance efficiency through ongoing optimizationIn depth analysis leading to actionable insights, trend spotting, strategic pacing, and performance optimization of the paid search channelWorking hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid search campaignsDefining and measuring short and long-term marketing success across paid search and have a strong passion for data storytelling
  • BS/BA degree required
  • 4+ years of proven experience in a Paid Search marketing role, either agency or client-side with recent hands-on-keyboard experience
  • Expert knowledge of paid search self-service platforms (i.e. Google Ads, and Microsoft Ad Center
  • Intermediate experience with bid management platforms I.e. SA360, Skai/Kenshoo, Marin
  • A solid understanding of the principles of PPC campaigns and its optimization levers and interpreting results to key stakeholders
  • Strong visualization skills via Keynote or PPT; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
  • Ability to build close relationships within and across teams with excellent social, oral, and written communication skills

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  • Familiarity with SEO principles and other digital media channels like Google Demand Gen and paid social
  • Understanding of marketing attribution & alternative measurement methodologies
  • Knowledge of SEM competitive insight tools I.e. Adthena, SEMRush, Profound
  • Google Ads Certification

Skills

Marketing StrategyBid Management

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About Company

Apple Inc., formerly Apple Computer, Inc., is a Silicon Valley–based multinational technology company headquartered in Cupertino, California. It designs, manufactures, and markets premium consumer electronics, software, and online services. Iconic products include the iPhone, iPad, Mac, Apple Watch, and Apple TV, alongside services such as Apple Music, iCloud, Apple Pay, Apple Arcade, Apple TV+, and the App Store. Operating systems now span iOS, iPadOS, macOS, watchOS, and visionOS.

As of August 2025, Apple ranks #3 globally by market capitalization (≈ US $3.4 trillion) and reported FY 2024 revenue of US $391 billion. It remains the second‑largest smartphone maker and fourth‑largest PC vendor worldwide, while expanding into AI‑powered devices, sustainable technology solutions, and mixed‑reality platforms like the Apple Vision Pro.

For professionals exploring Apple India careers, the company offers opportunities across hardware, software, design, retail, and operations, with office hubs in Bengaluru, Hyderabad, Mumbai, and Gurugram. Apple’s interview process in India is known for its rigor, cultural fit focus, and innovation‑driven assessment — attracting engineers, designers, and business talent passionate about shaping future‑ready technology.

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Important dates & deadlines?

Application Deadline

06 Apr 26, 01:37 PM IST

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Paid Search Specialist, Apple Services

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