Growth Marketing Specialist

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, its important that our team members are representative of the students from more than 150 countries that we support.
The opportunity:
Were looking for someone scrappy, nimble, and ready to roll up their sleeves to get things done. Someone who can blend strategy with execution to drive measurable results. This role goes beyond traditional marketing: youll need to deeply understand our brand, solutions, and customers so you can bring strategies to life, test fast, and continuously optimize for growth and impact.
This is a highly active and results-oriented position for an individual comfortable in a fast-paced environment and capable of managing diverse responsibilities. The core focus is on continuous testing, optimization, and constant improvement. The role demands versatility, ranging from writing dozens of articles to drive SEO, to creating numerous global landing pages to optimize customer journeys, and obsessing over small tweaks to increase CTR and ensure email deliverability (avoiding that dreaded promotions folder). Other areas of involvement will include content, AEO/GEO, SEM, and social media initiatives.
Youll be part of a thriving marketing team, and a mission-based company that wants to unlock the potential of every aspiring mind. Youll use your creativity and project management mindset on a daily basis.
What youll do every day:

• Drive acquisition and growth: Develop and execute strategies to acquire and engage customers.
• Launch campaigns and experiments: Design and run go-to-market initiatives, experiments, and campaigns that test, learn, and scale what works.
• Enable adoption and onboarding: Build scalable onboarding frameworks and playbooks to activate and retain both customers.
• 
  Cross-functional collaboration: Partner with sales, product, and marketing to align growth strategies with company goals.
• Optimize with data: Track and analyze key metrics (CAC, activation, retention, LTV, funnel performance), adjusting strategies to maximize ROI.
• Market intelligence: Stay on top of industry trends, competitive activity, and regulatory changes to identify and capitalize on growth opportunities.
• Champion the brand: Ensure all campaigns and communications reflect ApplyBoards value and resonate with diverse global audiences.
  

What you bring to the table:

• 3+ years of experience in growth, acquisition, or marketing roles (B2B SaaS, marketplaces, or ed-tech experience preferred).
• Proven ability to move seamlessly from strategy to execution.
• Strong analytical skills with experience in funnels, A/B testing, and performance dashboards.

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• Excellent communication and storytelling skills across multiple channels.
• Experience with marketing and automation tools (e.g., HubSpot, Canva, analytics platforms).
• A scrappy, problem-solving mindset, comfortable wearing many hats and iterating quickly.
• Curiosity, energy, and the ability to thrive in a startup or growth-stage environment.
  

About ApplyBoard
ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.
ApplyBoards global team assists students and our 1,500+ partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard keeps international students at the heart of everything we do.
Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, and/or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.