Influencer Marketing Intern

Influencer Marketing Intern

Work Mode - Onsite

Location - HSR Layout, Bangalore (5-day work week)

Duration - 3 months

Stipend - ₹20,000 to ₹25,000

Role Overview

We are looking for an Influencer Marketing Intern who is passionate about the creator economy, digital culture, and brand-building through authentic storytelling. You will work closely with the marketing and brand teams to identify, engage, and manage influencer partnerships that drive awareness and engagement for AppsForBharats products - including Sri Mandir and Kundli.

This role is ideal for someone who understands the influencer landscape, enjoys negotiating and building relationships with creators, and can manage end-to-end content execution - from briefing to final delivery.

Key Responsibilities

1. Influencer Sourcing & Research

• Identify and shortlist relevant influencers across Instagram, YouTube, and emerging platforms aligned with brand categories (devotional, astrology, spirituality, lifestyle)
• Build and maintain a structured influencer database with key metrics - follower count, engagement rate, audience demographics, and niche relevance
• Research competitor campaigns and industry trends to identify high-potential creator profiles
• Evaluate influencer authenticity by analysing audience quality, fake follower indicators, and past brand collaborations
• Stay updated on emerging creators, micro-influencer communities, and regional content trends

Outreach, Negotiation & Deal Management

• Lead outreach to influencers and talent managers via DMs, email, and WhatsApp
• Negotiate deliverables, timelines, exclusivity clauses, and pricing to ensure the best value for the brand
• Draft and manage influencer agreements, rate cards, and campaign terms
• Maintain a deal tracker to log outreach status, negotiation stages, costs, and signed agreements
• Build long-term relationships with high-performing creators for repeat collaborations
  

3. Content Brief Development & Execution

• Create clear, detailed content briefs covering campaign objectives, messaging guidelines, dos and donts, hashtags, and CTAs
• Coordinate with influencers to ensure content aligns with brand tone, visual identity, and campaign goals
• Manage content review and approval workflows - collect drafts, share feedback, and ensure timely go-lives
• Track content delivery timelines and follow up proactively with creators to avoid delays
• Collaborate with internal creative and brand teams to align influencer content with broader campaigns

Video Production Coordination

• Support end-to-end execution of influencer video deliverables - scripted reels, product integrations, testimonials, and live sessions
• Brief creators on video formats, hooks, pacing, and platform-native storytelling styles
• Review video drafts for brand compliance and suggest revisions where needed
• Coordinate with editors and creative teams for any post-production support required
• Ensure final videos meet platform specifications before publishing

5. Performance Tracking & Reporting

• Track campaign performance metrics - reach, views, engagement rate, saves, shares, and link clicks
• Compile weekly and monthly influencer performance reports with insights and recommendations
• Identify top-performing creators, content formats, and hooks for future campaign planning
• Use data to optimise influencer mix, content strategy, and budget allocation

What Were Looking For

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  Get Hired
  Strong interest in influencer marketing, social media, and the creator economy
• Understanding of Instagram, YouTube, and short-form content formats (Reels, Shorts)
• Excellent communication and negotiation skills - comfortable in direct outreach and deal conversations
• Ability to write structured content briefs and campaign guidelines
• Basic understanding of social media metrics - engagement rate, CPV, CPM, reach vs impressions
• Organised and detail-oriented - capable of managing multiple campaigns and deadlines simultaneously
• Proactive, self-starter attitude with strong follow-through
• Interest in spirituality, devotional content, or astrology-focused audiences is a plus

Bonus Points If You

• Have prior experience managing influencer campaigns or creator partnerships
• Have a personal content page, creator account, or experience collaborating with influencers
• Are familiar with influencer marketing tools
• Have experience drafting contracts, rate negotiation, or working with talent managers
• Understand the devotional, spiritual, or regional content creator landscape in India
• Are fluent in Hindi or a regional language - a strong advantage for regional influencer outreach

What Youll Gain

• Hands-on experience managing influencer campaigns from sourcing to execution
• Exposure to deal negotiation, contract management, and creator relationship building
• Opportunity to work with high-reach creators and build a strong influencer network
• A portfolio of executed influencer campaigns with measurable outcomes
• Experience working in a fast-growing consumer tech startup environment

If you love the creator economy, enjoy building relationships, and want to crack great deals while producing content that resonates with millions - wed love to hear from you.