Remote B2B Marketing & CRM Specialist (Zoho Apollo Expert)

Location: Remote (Work from Home)

Employment Type: Full-Time

Company: RRA Group Inc.

Department: Sales & Marketing

Reports to: President

RRA Group Inc. is a full-service freight forwarding and customs brokerage company operating across North America. We specialize in integrated logistics solutions including drayage, ocean, air, LTL/FTL trucking, customs clearance, and warehousing. Our operations are driven by in-house capabilities, allowing us to provide seamless port-to-door logistics with speed, control, and compliance.

Were hiring a Remote B2B Marketing Specialist with a strong track record in lead generation, sales funnel development, and performance marketing ideally in the logistics, SaaS, or supply chain space.

• Build and execute a full-funnel marketing strategy across stages: Awareness, Interest, Consideration, Intent, Purchase
• Create and manage LinkedIn Ads, Google Ads, and retargeting campaigns
• Develop lead magnets, landing pages, and segmented email automation
• 
  Work with writers/designers to publish case studies, blogs, and conversion assets
• Maintain and optimize Zoho CRM funnels and Apollo.io lead workflows
• Track and report performance KPIs (CPL, MQL/SQL rates, drop-off points)
• Collaborate with the sales team to align campaigns with conversion goals
• Run A/B tests to improve ad/email/landing page performance

• 3+ years of B2B marketing experience (preferably in freight/logistics, SaaS, or supply chain)
• Deep understanding of sales funnels and digital lead generation
• Hands-on experience with Zoho CRM and Apollo.io (Required)
• Proficient with:
• LinkedIn Campaign Manager
• Google Ads
• Email marketing tools (e.g., Mailchimp, Apollo)
• Landing page builders (Instapage, Unbounce)
• Analytics tools (Google Analytics, Hotjar)
• Strong copywriting and communication skills
• Experience working remotely with cross-functional teams

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• Monthly MQL and SQL generation
• Cost Per Lead (CPL)
• Funnel conversion rate improvements
• Number of demo bookings or form completions
• ROI from digital campaigns

• Remote role; must overlap with Pacific Time (9AM5PM PST)
• Requires stable internet connection and your own laptop or PC
• Weekly performance check-ins and monthly campaign strategy calls

We are only considering applicants (individuals or agencies) with professional, hands-on experience using both Zoho CRM and Apollo.io.

Whether youre a freelancer or part of a team, you must be highly skilled in setting up, customizing, and managing these platforms for B2B lead generation and CRM automation.

???? Please do not apply unless you meet this requirement.