Digital Marketing Role - FMCG

Key Responsibilities:
E-Commerce Performance Analysis:
- Deep dive into Amazon Pi, Vendor Central, Flipkart Dashboards, FirstCry Reports, etc.
- Track campaign performance, search trends, category growth, alternate purchases & repeat rates
- Derive actionable insights at category, subcategory, and SKU level
Digital Ad Campaign Management:
- Plan, execute & optimize campaigns across Meta, YouTube, Google Search/Display, Programmatic
- Analyze Search Ads, Class 1 Ads, Sponsored Ads, PPA, DSP, etc. on E-Comm platforms
- Identify gaps in media plans and recommend budget shifts or creative enhancements

Problem Solving & Campaign Tuning:
- Identify performance bottlenecks or under-leveraged opportunities
- Recommend campaign changes or new initiatives to counter competition or drive growth
- Own A/B testing, keyword tuning, and creative iterations
Reporting & Cross-Functional Collaboration:
- Create weekly and monthly dashboards for internal review
- Liaise with media agencies, e-commerce partners, brand teams, and content/creative teams
- Benchmark against competition and stay updated on platform trends & algorithm changes
Ideal Candidate Profile:
- 5-6 years of experience in Digital Marketing with a strong eCommerce marketing orientation
- Hands-on experience with Amazon Pi, Vendor Central, Flipkart Ads Manager and other platform dashboards
- Strong command of Meta Ads, Google Ads (Search & Display), YouTube, and Programmatic Platforms
- Analytical mindset - must be proficient in deriving insights and making performance tweaks
- Prior experience working with or at Amazon, Flipkart, or eCom-focused agencies is a big plus
- Comfortable with Excel, dashboards, attribution models & funnel analysis
Bonus Skills:
- Experience with tools like Similar Web, Helium10, or Pacvue
- Exposure to running Quick Commerce activations (Zepto, Blinkit, Instamart)
- Basic understanding of consumer journey mapping in E-ComM