Artsana Group - Category Manager

Category Manager- Apply only if you have relevant Cosmetics knowledge
Role Purpose:
To lead the complete marketing/product management for a particular category in India through developing a comprehensive category roadmap, product selection, driving action plan & monitoring the results of marketing activities. Specifically for COSMETICS CATEGORY
Key Responsibilities:
- Market monitors: Studying competitors, market players, trends, market capacity, product seasonality & selling channels
- Responsible for formulating strategy by product segment
- Identify & select appropriate products from Global list based on comprehensive market study which should leads to both Category growth & brand development
- Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products
- Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team
- Market budget controlling for the category (within the framework of the activities required)
- Developing & executive a complete Media Plan for the category
- Lead "a full circle" of trade supportive activities including motivation programs for sales teams and materials for shops
- Control and analyze effectiveness of ATL/BTL activities for the category. Consumer profile analyses on external database
- Price positioning
- GM category analyzes
- Supporting appropriate channel
- Provide merchandising standards for the category
- Driving CRM portfolio for managing customer complaints related to the category
- The above list is not exhaustive and could evolve with changing needs and priorities of the business.
Company Website: www.chicco.in
Group Website: www.artsana.com