Manager - Retention Marketing - D2C

Position - Retention Marketing Manager (D2C)
Overall/Total Experience: 3-6 years only
Location: Hyderabad
Working Days: 6 Days Working from office with rotational offs
Notice Period Requirement: 30 Days (Maximum)
Client's Company Size: Startup/Small Enterprise
Role & Responsibilities:
Lifecycle & Retention Marketing:

- Own and scale customer retention & repeat purchase programs.
- Design and execute end-to-end lifecycle journeys across: WhatsApp, Email, SMS.
- Improve key metrics: Repeat purchase rate, Customer LT, Revenue from retention channels.
WhatsApp Marketing (Core Focus):
- Build and manage WhatsApp automation flows: Welcome series, Abandoned browse/cart/checkout, Post-purchase journeys, Reorder & replenishment nudges, Run broadcast campaigns with proper segmentation.
- Optimize copy, timing, frequency & CTA for higher conversions.
CRM, Data & Cohort Analysis:
- Work closely with CRM data to: Segment users based on behavior, purchase frequency & lifecycle stage, Perform cohort analysis to identify drop-offs and opportunities.
- Track and report: Repeat rate, Engagement metrics, Campaign-level revenue contribution.
Candidate Requirements:
- Must have 3+ years of hands-on experience in D2C Retention Marketing, managing customer engagement and repeat purchase strategies for D2C or E-commerce brands.
- Proven experience in designing and executing end-to-end lifecycle journeys across channels like WhatsApp, Email, and SMS, including flows such as welcome series, abandoned cart, post-purchase, and re-engagement campaigns.
- Strong hands-on expertise in WhatsApp Marketing & Automation (core focus), including building chatbot flows, broadcast campaigns, segmentation strategies, and optimizing messaging for higher conversion rates.
- Deep understanding of key retention metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), retention revenue, and engagement metrics, with the ability to improve these through structured lifecycle programs.
- Strong experience in CRM data handling, including user segmentation based on behavior, lifecycle stages, and purchase patterns, along with cohort analysis to identify drop-offs and growth opportunities.
- Hands-on experience with lifecycle marketing and automation tools such as Klaviyo (Email & SMS), CleverTap / WebEngage, WhatsApp automation tools, and CRM platforms.
- Proven ability to build, manage, and optimize automated workflows and retention systems that are scalable, conversion-focused, and data-driven.
- Must have prior experience working with D2C / E-commerce / Consumer brands.