Performance Marketing Specialist

Role: Performance Marketing Specialist

Entity: Ashika Stock Services Ltd.

Job Location: Trinity Towers, AJC Bose Road, Kolkata – 700020

Experience: 3-5 years of experience in Paid Performance Marketing

Role Description:

Performance Marketing & User Acquisition

• Plan and execute paid campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, Programmatic & Affiliate channels
• Drive app installs, account openings, lead generation, and customer activation at optimized CAC.
• Manage campaign budgets and ensure maximum ROI on marketing spends.
• Scale campaigns while maintaining efficiency metrics.

Agency Management & Monitoring

• Coordinate and work closely with external performance marketing agencies.
• Monitor agency performance, campaign execution, and delivery timelines.
• Review campaign reports, optimizations, and media spends regularly.
• Ensure agencies are aligned with business goals, brand positioning, and growth targets.
• Evaluate agency effectiveness through defined KPIs and performance benchmarks.

Campaign Optimization & Analytics

• Monitor campaign performance daily and optimize based on CAC, CPi, ROAS, Conversion Rate, and Retention Metrics
• Conduct A/B testing for creatives, landing pages, audiences, and messaging.
• Work closely with analytics teams to build attribution and reporting frameworks.
• Generate actionable insights using tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, etc.

Creative & Growth Strategy

• Coordinate with design and content teams for ad creatives and communication.
• Identify new acquisition channels and growth opportunities.
• Track competitor campaigns and industry trends.

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• Build remarketing and customer lifecycle campaigns.

Cross-functional Coordination

• Collaborate with product, tech, sales, and CRM teams to improve conversion funnels.
• Work closely with product teams to improve onboarding journeys and campaign landing

experiences.

Qualifications

• 3–5 years of experience in Paid Performance Marketing.
• Strong understanding of digital acquisition funnels and growth metrics.
• Hands-on experience managing large-scale ad budgets and agency relationships.
• Experience in fintech, stock broking, BFSI, or startup ecosystem required.
• Strong analytical mindset and data-driven decision-making ability.
• Proficiency in Google Ads, Meta Business Manager, Google Analytics and Attribution tools (AppsFlyer/Adjust/Leadsquared)
• Excellent communication and stakeholder management skills.
• Certifications in Google Ads, Meta, or Analytics are an added advantage.