Key Account Executive

Key Account Executive - Modern Trade

Company: Astral Adhesives

Department: Modern Trade - Sales

Locations:Chennai, Kolkata & Delhi

Role Overview

Astral Ltd. is looking for a highly driven Key Account Executive (KAE) to manage and grow Modern Trade business in the assigned market. The role demands strong on-ground execution, sell-out ownership, and merchandiser management, ensuring high availability, visibility, and promotion compliance across stores.

Key Responsibilities

• Drive sell-out growth across all assigned Modern Trade outlets
• Ensure execution of promotions, schemes, NPD launches, and assortments
• 
  Manage and grow business with regional Modern Trade chains
• Ensure product availability, stock cover, and replenishment coordination
• Handle and supervise merchandisers to maintain execution discipline
• Coordinate with store managers, distributors, and internal sales teams
• Monitor and improve in-store visibility and brand presence
• Track secondary sales, stock levels, and execution gaps
• Share regular updates on sales performance, risks, and competitor activities

Key Accountabilities

• Ownership of sell-out performance in the assigned geography
• Execution quality across stores and regional chains

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• Productivity and performance of merchandisers
• Availability and visibility of products in stores

Ways of Working

• High ownership with minimal supervision
• Strong focus on execution and closure
• Hands-on field-driven approach
• Ability to own and run the market independently

Apply Now:

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