Product Marketing Specialist

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 months ago
3-6 years
Bengaluru / Bangalore, Karnataka
work from office

Posted: 2 months ago
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Applicants: 98+
Job Description
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Job Description

Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.
Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe, including Fortune Global 500 companies such as PwC, KPMG, and Abbott. Katalon is recognized as a top automation tool by prestigious review sites such as G2, Gartner, Capterra, and IT Central Station.
Our fast-growing SaaS testing platform is looking to add an experienced Technical Account Manager to our team to drive customer adoption, engagement, and success.
Were seeking a Product Marketing Specialist to help tell Katalons story to the world. If you have a passion for technology, storytelling, and bringing clarity to complex products, this is your opportunity to make an impact at a global scale.
Your Role
As the primary communication bridge with our users and stakeholders, you will deeply understand the Katalon platform and its benefits. Youll translate product capabilities into value-driven stories that resonate with enterprise buyers, influence our go-to-market strategy, and empower sales and customer success teams
Key Responsibilities
  • Develop a deep understanding of the Katalon platform and translate it into clear, differentiated messaging for our target audiences
  • Partner with Product Management to define and communicate the platforms value proposition across go-to-market channels
  • Create and maintain sales enablement assets, including pitch decks, battle cards, one-pagers, and product overviews to help accelerate deal velocity and facilitate the platforms enablement sessions
  • Develop content for every stage of the buyer journey: case studies, blogs, white papers, solution briefs, and web copy
  • Conduct market and competitive analysis to inform positioning and sales plays
  • Collaborate with the Demand Generation team to fuel campaigns with strong narratives and proof points
  • Act as a product advocate, helping represent Katalon at webinars, events, and community discussions
  • Provide feedback to internal teams on customer insights, trends, and market gaps
Requirements
  • 3-6 years of experience in SaaS product marketing (enterprise/B2B preferred)
  • Experience partnering cross-functionally in high-growth software companies, preferably SaaS / AI organisations
  • Understanding of QA, AI, or test automation technologies is required
  • Demonstrated experience in messaging, positioning, and launch execution
What Were Looking For
  • Proven ability to craft sharp, value-driven messaging for technical and business audiences
  • Self-starter who thrives in a fast-paced, high-growth environment
  • Excellent verbal and written communication skills
  • Looking to get Placed? Try our Placement Guarantee Plan

  • Strong analytical and strategic thinking; comfortable using data to guide decisions
  • Collaborative and able to influence cross-functional stakeholders
  • Natural storyteller with a passion for simplifying complex ideas
Benefits
At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But dont just take our word for it. Take a better look below!
  • Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
  • Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance
  • Physical & Mental Health: Staying healthy through comprehensive health plans, and generous paid leaves
  • Diversity, Equity & Inclusion: Becoming part of a global team that celebrates differences and equal opportunity
Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.

Skills

MarketingProduct Marketing

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Important dates & deadlines?

Application Deadline

09 May 26, 05:13 PM IST

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