Regional Director Sales And Marketing

Job Summary

• Oversee the key territories within the Middle East (ME) & GCC to maximize in & outbound sales for all Kerzner hotels (Atlantis, One&Only, SIRO & Rare Finds brands) based on market potential for each and ensure the establishment of these brands in each territory through an integrated approach leveraging sales, marketing, and PR in collaboration with corporate and resort teams.
• Drive the sales performance of new Kerzner hotels in ME & GCC by providing leadership and support to the sales & marketing teams of each resort. Also, provide strategic leadership for the Middle East GCC RSO to drive in/outbound business for all Kerzner properties.
• Play a leading role in assisting pre-opening sales staffing and logistics for new resorts in the region. Focus on the development and recruitment of top-quality sales talents and insure extensive sales, (also including marketing and PR coverage of property) prior to opening and once operational.
• Provide strategic guidance for the development of annual commercial plans for assigned resorts and monitor, adjust tactically as needed to ensure annual targets are met/exceeded accordingly to Strategic Commercial Plan.
• Provide strategic support for Kerzner key global accounts within the Middle East as applicable as well as cultivate key airline and trade partners within sales territory.
• Identify and develop new markets within sales territory focusing on the commercial viability of entry.
  
• Manage the Israel GSA to develop strategies and drive growth in revenue to all Kerzner hotels & resorts globally. Ensure business objectives are met/exceeded and ROI of market investment is realized.
• Ongoing evaluation of territory to optimize growth potential and allocated resources for the maximization of sales and the establishment of Atlantis, One&Only, SIRO and Rare Finds brands.
• Support the integration of new resorts into the Kerzner sales structure including the development of pre-opening sales & marketing plans for new resorts within territory.
• Play key role in the annual commercial planning process and analysis function for all Kerzner hotels & resorts working with on-property DOS/DOSM & team with alignment of goals of Global Business Analytics/Revenue Management. Also play key role in commercial planning for territory, supporting all Kerzner hotels & resorts with strategic plans for sales and marketing territory.
• Ensure the commercial plans support the resorts annual strategies and targets with monthly calls to each resort/hotel. All sales objectives must be aligned with on-property sales leaders for effective implementation.
• Conducts Monthly business Review meetings with all Kerzner resort s Sales leaders/team to have 2-way communication established and recorded monthly for all strategies implemented in Commercial Plan.
• Understand and immersed in all Kerzner brands & hotels/resorts with product knowledge to be effective in selling & storytelling.

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• Build brand equity across all Kerzner brands through developed marketing and PR strategies (working both with on-property MarComms team and with Global team).
• Office management ensuring the efficient and optimal functioning of the Middle East GCC RSO operations (expense management, HR issues, IT support, etc.) and effectively managing the Sales Account Directors with Salesforce updates & activations on a timely basis (ensuring all Salesforce entries are up to date).
• Ensures that team members are achieving their targets and support the team with corrective action if required.
• Submitting along with the Account Directors, a Weekly Sales Update of activities and pre-planning weekly client calls to be submitted to the VP Global Sales, at the end of the week, every week.
• All expenses must be within budget in the year, and salesforce entries accounted for & reviewed monthly according to JPRM budget.
• Marketing ensuring the on-brand execution of Kerzner initiatives and being the brand ambassador for all Kerzner brands in the Middle East & GCC.
• Maintains strong relationships with Global Office leaders and teams (Commercial, Finance, HR, IT, Legal, etc.), as well as Resort/Hotel GMs and Sales & Marketing leaders.