Executive Assistant To Chief Executive Officer

Attesa Coffee is a start-up specialty green coffee sourcing and distribution company headquartered in Amsterdam, Netherlands and a subsidiary office in Mumbai, India. We work directly with producers at the origin to bring our customers (specialty coffee roasters) high-quality coffees safely, on time, and consistently with the use of efficient digital frameworks. We believe in traceability through the chain and are highly committed to transparency towards all our stakeholders.

We are seeking a dynamic and highly organized Sales Executive Assistant to support the CEO in driving sales and streamlining internal operations. This role is ideal for someone with a background in FMCG, F&B, or lifestyle sectors who is eager to grow within sales and entrepreneurship, take initiative, and play a key role in a fast-paced business environment.

The Executive Assistant will be involved in sales support, email communication, logistics coordination, CRM updates, and internal collaborationensuring smooth day-to-day functioning and strategic alignment across departments.

• Act as the CEOs right hand in sales and daily operations.


• Handle second-level communication with clients and internal teams via email.


• Follow up on product samples, dispatches, and quotations.


• Coordinate between departments logistics, finance, and sales.


• Manage and track client communication, sales orders, invoices, and contracts.


• Maintain and update the CRM system; input client notes from meetings.


• Assist in planning and organizing the CEOs client interactions and meetings.


• Shadow the CEO and take detailed notes during client meetings.



• Ensure alignment between CEO directives and execution by the internal team.


• Provide sales insights and feedback to aid in strategic decision-making.

• 23 years of experience in sales or business coordination (FMCG, F&B, or lifestyle industry preferred).


• Strong email communication and writing skills.


• Exceptional organizational and planning abilities.


• Ability to coordinate efficiently across departments and with external stakeholders in a fast-paced environment


• High level of discretion and professionalism (access to CEOs email).


• Proficiency in CRM tools is an advantage.


• Self-driven, proactive, and eager to learn.


• Comfortable working closely with senior leadership on a daily basis.

Whats nice to have

• Knowledge / interest in specialty coffee


• Big ideas and persistent curiosity

• Work in an entrepreneurial and ownership driven environment.


• Opportunity to grow within a young and dynamic international team.


• Core knowledge and workings of the physical / digital B2B distribution industry.


• Real life understanding of business development and organizational management