General Manager - Sales

Position Title: General Manager Sales

Reports To: Chief Executive Officer (CEO)

Location: Aubree Le Chocolatier, Bengaluru

Department: Business Operations & Growth

The General Manager Sales will be responsible for driving growth, profitability, and operational excellence across Aubrees consumer-facing business verticals. This includes Experience Centres, Hubs, Sales Operations, Marketing, CRM, Aggregator Partnerships, Business Development, and Expansion Initiatives.

The role demands a combination of strategic vision, commercial acumen, and hands-on leadership to strengthen Aubrees position as a leading premium chocolatier and patisserie brand in India.

• Develop and execute business strategies to achieve revenue, profitability, and market share goals.
• Identify and assess new business opportunities (Experience Centres, Hubs, aggregators, and new markets).
• Monitor and manage P&L for assigned business units, ensuring financial health and sustainability.

• Drive sales across B2C (Experience Centres, Hubs, Online, Aggregators) and B2B
  
  channels.
• Set and achieve sales targets through structured planning, forecasting, and execution.
• Work closely with marketing teams to design and deliver impactful campaigns to enhance brand presence and customer engagement.

• Oversee day-to-day operations ensuring exceptional customer experiences and consistent profitability.
• Establish and enforce SOPs to maintain high standards of quality, hygiene, and service.

• Lead initiatives to improve customer loyalty, retention, and lifetime value.
• Use data analytics and insights to enhance personalization, drive repeat purchases, and reduce churn.

• Manage partnerships with online aggregator platforms (Swiggy, Zomato, etc.).
• Optimize aggregator performance to drive order growth, customer ratings, and profitability.

• Identify and evaluate potential business opportunities, partnerships, and channel expansions.
• Lead feasibility studies and oversee end-to-end execution of new store openings and city expansions.

• Lead, mentor, and motivate cross-functional teams across sales, marketing, CRM, and operations.
• Foster a performance-driven culture emphasizing accountability, innovation, and collaboration.
• Build and develop future leaders within the organization.

• Revenue growth vs. monthly and quarterly targets.

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  Profitability metrics and contribution margins.
• Cost efficiency and optimization without compromising quality.

• Achievement of sales targets across all channels.
• Marketing ROI and customer acquisition cost (CAC).
• Growth in brand awareness, engagement, and campaign effectiveness.

• Customer satisfaction (CSAT) and Net Promoter Score (NPS).
• Reduction in customer complaints and service escalations.
• Adherence to operational SOPs and service excellence standards.

• Increase in repeat purchase rate and customer lifetime value.
• Growth in loyalty program participation.
• CRM-driven revenue contribution.

• Growth in aggregator order volumes and revenue.
• Improvement in aggregator ratings and customer feedback.
• Percentage share of online sales in total business.

• Timely and within-budget launch of new centres/hubs.
• Successful entry into new markets.
• Revenue contribution from new initiatives.

• Employee engagement and retention metrics.
• Achievement of individual and team KPIs.
• Development and succession planning for next-level leadership.