Marketing Operations Manager

About Aurigo

Aurigo is revolutionizing how the world plans, builds, and manages infrastructure projects with Masterworks, our industry-leading enterprise SaaS platform. Trusted by over 300 customers managing $300 billion in capital programs, Masterworks is setting new standards for project delivery and asset management. Recognized as one of the Top 25 AI Companies of 2024 and a Great Place to Work for three consecutive years, we are leveraging artificial intelligence to create a smarter, more connected future for customers in transportation, water and utilities, healthcare, higher education, and the government, with over 40,000 projects across North America.

At Aurigo, we dont just develop softwarewe shape the future. If youre excited to join a fast-growing company and collaborate with some of the brightest minds in the industry to solve real-world challenges, lets connect.

Position Description:

Lead a team and drive impactful marketing initiatives by optimizing messaging, refining audience segmentation, and enhancing technical execution. Leveraging data-driven insights, you will enhance the companys reach within target accounts. As a marketing technology expert, you will advise the company on specific applications to implement to improve engagement with our prospects.

Roles & Responsibilities:

Manage the operations team and ensure they meet all KPIs

Ensure the marketing database is built and maintained with the right accounts and individuals in our target markets

Improve upon and document marketing processes

Manage the marketing technology stack, research, and recommend additional technologies to improve lead generation and conversions

Report on and improve on the performance of different marketing channels

Work closely with other marketing team members to assess where technology and automation can be used to track top of funnel metrics

Provision licenses and troubleshoot marketing technology issues within marketing and sales departments

Optimize landing pages, calls-to-action, A-B email testing, and event registration processes to maximize the number of inbound inquiries

Drive marketings ABM strategy to help break into key accounts and support cross-sell initiatives to existing customers

Ensure marketing and inside sales teams are trained and able to use our marketing technology for maximum return on our investment

Produce KPI scorecard tracking Marketing and Sales performance

Create reports and dashboards as needed

Work closely with marketing management to ensure marketing qualified leads (MQLs) are routed to and followed up on by our inside sales team

Help manage vendor relationships and assist with renewal decision making

Qualifications:

8+ years of marketing operations/database management/business operations experience in the B2B software space

Experience working in a marketing automation platform Pardot preferred

Experience working within a CRM Salesforce preferred

Demonstrated ability to build compelling nurture campaigns to drive demand generation

Bachelors degree in marketing, business, communications, or related field

Excellent command of business writing and ability to own the production of outstanding email and digital content

High level of attention to detail and experience managing multiple projects to successful completion simultaneously

Highly knowledgeable about marketing automation tools and digital strategies for driving lead generation

Comfortable working in a high-growth environment with competing priorities among a globally dispersed team

Understanding of United States public sector and capital program markets highly preferred.