Posted: 8 months ago
Posted: 8 months ago
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Job Description
KPI Description
Define and drive brand positioning, core messaging, and long-term brand vision
Translate business objectives into brand strategies and annual brand plans
Own the brand PL for marketing spends, including budgeting, phasing, and ROI tracking
Act as the final authority on brand decisions across campaigns, content, and activations
Lead the strategic direction of integrated marketing campaigns across ATL, BTL, digital, and social
Brief and guide creative, digital, and media agencies with clear objectives and evaluation criteria
Ensure brand consistency and message discipline across all consumer and trade touchpoints
Review and approve campaign outputs against brand standards
Define the Customer Value Proposition and product narratives
Own the what to say (key messages, claims, hierarchy)
Guide creation of:
Product explainer videos
Brand-led product stories
Core communication frameworks
Ensure creation and availability of all product collaterals (brochures, posters, POSM)
Analyze market trends, consumer behaviour, and competitive landscape
Translate insights into brand opportunities, innovation cues, and communication direction
Own brand health tracking (awareness, consideration, preference, NPS, etc.)
Recommend corrective brand actions based on data
Qualifications:
MBA (Marketing) from Tier 1/2institute
Upto 10 years of experience in Brand marketing
Excellent teamwork and problem-solving skills
Advanced analytical and numerical skills
Excellent written, oral and electronic communication skills
Strong skills in excel and PowerPoint.
Brand Strategy Planning
Marketing Campaign Direction
Content Product Storytelling
Consumer Market Insights
Skills
Marketing ManagerNpsMarketingStorytellingTradeMediaBudgetingCommunication SkillsMarketing CampaignsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Avaada Electro is part of the Avaada Group, focusing on renewable energy and clean-tech manufacturing, specifically expanding into solar PV manufacturing and related electro-technologies.
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