Senior SEO & Performance Marketing Specialist - OfficePortal.io

Key Responsibilities

1 Search Engine Optimization (SEO)

• Develop and execute a complete SEO strategy for officeportal.io
  
• Perform advanced keyword research (HRMS, Payroll software, Employee Monitoring, etc.)
  
• Conduct competitor analysis
  
• Implement on-page SEO:
  
• Meta tags optimization
  
• Schema markup
  
• Internal linking strategy
  
• Content optimization
  
• Improve off-page SEO:
  
• Backlink strategy
  
• Guest posting
  
• Authority building
  
• Manage technical SEO:
  
• Sitemap optimization
  
• Robots.txt
  
• Core Web Vitals
  
• Page speed improvements
  
• Indexing issues
  
• Perform SEO audits and fix crawl errors
  
• Track rankings and SEO KPIs
  

2 Webmaster Tools & Analytics

• Manage:
  
• Google Search Console
  

• Bing Webmaster Tools
  
• Google Analytics (GA4)
  
• Tag Manager
  
• Monitor:
  
• Indexing errors
  
• Keyword performance
  
• Traffic sources
  
• Bounce rate
  
• Conversion tracking
  
• Implement goal tracking and funnel analysis
  
• Provide weekly and monthly performance reports
  

3 Performance Marketing (Paid Ads)

• Manage and optimize:
  
• Google Ads (Search, Display, Performance Max)
  
• Facebook Ads
  
• LinkedIn Ads (preferred)
  
• Create high-converting ad copy for B2B SaaS
  
• Optimize:
  
• CTR
  
• CPC
  
• Conversion rate
  
• ROAS
  
• A/B test landing pages
  
• Build retargeting campaigns
  
• Manage lead generation campaigns
  

4 Content & Growth Strategy

• Plan content strategy for:
  
• Blog SEO
  
• Landing pages
  
• Industry-specific pages
  
• Work with developers to implement technical improvements
  
• Suggest CRO (Conversion Rate Optimization) improvements
  
• Support brand-building campaigns
  

Required Skills & Experience

• 4+ years of hands-on SEO experience
  
• Proven track record of ranking competitive keywords
  
• Strong experience in:
  
• Google Search Console
  
• Bing Webmaster Tools
  
• GA4
  
• Google Ads
  
• Facebook Ads
  
• Experience working with B2B SaaS (highly preferred)
  
• Strong understanding of:
  
• Technical SEO
  
• Backlink strategy
  
• Schema markup
  
• Page speed optimization
  
• Ability to analyze data and make strategic decisions
  
• Excellent reporting skills