98+ Applicants
Posted: 9 months ago
2-6 years
Haryana
Work from Office
Posted: 9 months ago
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Applicants: 98+
Job Description
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Job Description
- You are seeking a detail-oriented and data-driven individual to fill the role of Omnichannel Marketing Analytics. In this position, you will be responsible for analyzing, optimizing, and reporting on the performance of Marketing campaigns across various channels. Your primary focus will be on collaborating with Marketing planners, buyers, and digital marketing teams to ensure that campaigns are successful and aligned with business objectives.
Your key responsibilities will include analyzing the effectiveness of Marketing campaigns across digital, social, programmatic, and traditional Marketing platforms. You will track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Additionally, you will be expected to provide insights through in-depth analysis of Marketing data, prepare detailed reports and dashboards, and make recommendations on optimizing campaigns based on data insights and market trends.
In addition to your analytical responsibilities, you will stay updated with industry trends and conduct competitor Marketing analysis. You will collaborate with various stakeholders within the organization, providing clear and concise data-driven recommendations to influence Marketing strategy and business objectives.
To excel in this role, you should have 2-4 years of experience in Marketing analysis, digital marketing analytics, or a related field. You should possess a strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms is essential. Experience with data visualization tools and familiarity with Excel and SQL for data manipulation and analysis are required.
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At Axtria, you will find an inclusive environment that values diversity and inclusiveness. You will have access to challenging opportunities, self-development programs, sponsored events, and a comprehensive benefits package including health benefits, retirement benefits, paid time off, and flexible work arrangements.
Join us on this exciting journey at Axtria, where you will have the opportunity to contribute to a transforming organization while advancing your career in Marketing analytics.,
Skills
AdvertisingDigital MarketingCampaign PerformanceDigital AdvertisingFacebook AdsGoogle AdsMarketing CampaignsMarketing ChannelsMarketingData VisualizationExcelMarketing AnalysisFacebook AdsGoogle AnalyticsPower BIGoogle AdsDigital Marketing AnalyticsAdobe AnalyticsTableauProgrammatic Buying PlatformsSQLIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Axtria is a leading provider of cloud-based analytics and data science solutions. We help life sciences companies make better decisions and improve patient outcomes through our innovative software and services.
Important dates & deadlines?
Application Deadline
20 Oct 25, 10:53 AM IST
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