Influencer & Affiliate Marketing Manager

Job Title: Influencer & Affiliate Marketing Executive/Manager

Location: Hazu Khas Village (On-site)

Brand: Ayuvya

Ayuvya is building Modern Ayurveda for aspirational India. We combine ancient wellness wisdom with contemporary product design, performance-driven formulations, and bold storytelling. Featured on Shark Tank India Season 5, were one of Indias fastest-growing ayurvedic D2C brands, and were scaling creator-led growth as a core channel.

Were looking for an Influencer & Affiliate Marketing Executive/Manager to own our creator ecosystem end-to-end: from influencer discovery and campaign execution to building and scaling a high-performing affiliate program. Youll drive brand awareness, content velocity, and measurable revenue through creator partnerships, while keeping Ayuvyas modern wellness positioning sharp and consistent.

Key Responsibilities

Influencer Marketing

• Identify, onboard, and manage influencers across Instagram, YouTube, and emerging platforms (especially short-form) aligned with Ayuvyas modern wellness aesthetic and target audience.
• Plan and execute influencer campaigns for product launches, hero SKU pushes, seasonal moments, and ongoing brand storytelling.
• Handle end-to-end influencer coordination: outreach, negotiation, briefs, timelines, content approvals, and deliverables.
• Manage product seeding, gifting, and PR mailers to creators, fitness personalities, and micro-influencers.
• Track influencer performance metrics (reach, engagement, conversions, CAC per creator) and share campaign reports with actionable insights.
• Ensure all influencer content reflects Ayuvyas brand tone: modern, aspirational, non-preachy, GenZ/millennial-friendly.
• Stay updated on creator economy trends, platform algorithm shifts, and competitor influencer activity.
• Build and maintain long-term relationships with creators, talent agencies, and managers.
• Coordinate with brand, content, performance marketing, and design teams for seamless campaign execution.

Affiliate Marketing

• Build, manage, and scale Ayuvyas affiliate program across platforms (own website, affiliate networks, creator-specific referral programs).
• Recruit and onboard affiliates: content creators, bloggers, health/fitness communities, niche review sites, coupon/deal platforms.
• Set up and manage affiliate tracking, commission structures, payout cycles, and reporting dashboards.

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• Create affiliate toolkits: UTM links, discount codes, creative assets, product info sheets.
• Monitor affiliate performance, identify top performers, and optimize commission tiers to maximize ROI.
• Ensure affiliate content and promotional methods align with brand guidelines and dont dilute Ayuvyas positioning (no spammy coupon sites or misleading health claims).
• Identify and test new affiliate channels and partnership models (micro-influencer affiliate hybrids, community ambassador programs, subscription referral loops).

Requirements & Qualifications

• 1-3 years of experience in influencer marketing and/or affiliate marketing, preferably within D2C, health & wellness, beauty, fitness, brands.
• Strong understanding of Instagram, YouTube, and short-form content ecosystems.
• Hands-on experience with affiliate platforms/tools is a strong plus.
• Data-driven mindset: comfortable with tracking links, attribution, and performance dashboards.
• Excellent negotiation and relationship management skills.
• Strong written communication for creator briefs and outreach.
• Bonus: Personal interest in health, wellness, or fitness space.