Sales Training Manager

Role Objectives:

• Drive continuous skill development of the dealerships sales team through structured training programs aligned with Mercedes-Benz India standards.
  
• Identify training needs through performance analysis, observation, and feedback to design targeted learning interventions.
  
• Ensure seamless execution of in-house training modules covering brand knowledge, product expertise, sales techniques, and soft skills.
  
• Monitor, assess, and report on training effectiveness through structured evaluations, tests, and behavioral follow-ups.
  
• Build and maintain training infrastructure including content libraries, e-learning platforms, and training calendars.
  
• Serve as a strategic partner to the CEO by aligning sales training with business goals, customer experience benchmarks, and brand expectations.
  

Reporting to: CEO as per leadership structure.

Qualification - Experience - Skillset

Qualification Requirement:

Bachelors degree required; MBA/Engineering preferred.

Experience:

510 years of experience in training, or L&D roles, preferably in the automotive or luxury retail sector.

Proven record of designing and delivering impactful sales training interventions.

Skillset Requirement:

• Strong communication and public speaking skills
  
• Proficient in Microsoft Office, e-learning platforms, and content design tools
  
• Customer-oriented mindset with sensitivity to brand standards and dealership goals
  
• Excellent organizational and documentation skills
  
  
  
• Ability to connect training performance with business outcomes
  

Area of Work

Training Strategy & Planning:

Prepare a comprehensive calendar on a quarterly basis covering all product training sessions.

Ensure inclusion of both new and existing products in the calendar.

• Share and regularly update the training calendar with the MBIL Sales Training team and respective Sales Regional Managers.
  
• Incorporate periodic training sessions focused on internal processes and systems.
  
• Develop effective training aids and tools to support delivery of training programs.
  
• Design customized training programs to address specific needs of Franchise Partners
  

Training Delivery & Content Execution:

• Ensure all training materials, presentations, and product demonstration tools are prepared and available in advance.
  
• Integrate competitive product analysis and comparison of Features, Advantages, and Benefits (FABs) into product training sessions.
  
• Include detailed market insights and trends to enhance training relevance and impact.
  

Training Infrastructure & Resources:

Maintain a centralized training library with up-to-date content and reference material.

Source and evaluate external training partners (if required), ensuring alignment with MB standards.

Set up and maintain structured onboarding programs for new hires in sales.

Self-learning:

Conduct periodic refreshers on existing products to stay updated.

Explore, study, and document evolving technologies integrated into MBIL products.

Analyze and demonstrate Features, Advantages, and Benefits (FAB) of MBIL cars during training sessions.

• Study core competitor products in detail.
  
• Compare MBIL products with core and relevant competition offerings.
  
• Evaluate and document FABs of competitor products in comparison to MBIL vehicles.
  

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• Study the local and national automotive market landscape.
  
• Analyze current industry trends and customer purchase behavior.
  
• Research the luxury automobile segment, including its patterns, trends, and consumer behavior.
  
• Maintain comprehensive records of all self-learning activities and findings.
  
• Effectively demonstrate acquired knowledge during internal training sessions
  

Evaluation, Reporting & Compliance:

Track training effectiveness through assessments, post-training evaluations, and behavioral analysis.

Maintain individual training records, evaluation sheets, and attendance for audit and review.

Submit regular training MIS reports, including onboarded vs. trained manpower, attrition trends, and training ROI.

Qualification Requirement:

Experience:

510 years of experience in training, or L&D roles, preferably in the automotive or luxury retail sector.

Proven record of designing and delivering impactful sales training interventions.

Skillset Requirement:

• Strong communication and public speaking skills
  
• Proficient in Microsoft Office, e-learning platforms, and content design tools
  
• Customer-oriented mindset with sensitivity to brand standards and dealership goals
  
• Excellent organizational and documentation skills