Marketing Executive

Key Responsibilities

Marketing & Brand Promotion

• Execute marketing plans aligned with company goals and sustainability vision
  
• Promote ASARAs mobile, towable, and EV-based equipment solutions
  
• Support brand positioning in aviation and industrial markets
  
• Ensure consistent brand communication across all platforms
  

Market Research & Analysis

• Conduct market research to identify trends, customer needs, and competitor activity
  
• Analyze customer feedback and market data to support product positioning
  
• Identify new business opportunities in EV and green technology segments
  

Sales & Business Support

• Support sales team with marketing collaterals, presentations, and product literature
  
• Assist in lead generation through campaigns, exhibitions, and digital platforms
  
• Coordinate with internal teams to develop customized solutions for client needs
  

Digital & Offline Marketing

• Manage digital marketing activities including website content, social media, and email campaigns
  
• Coordinate participation in trade shows, exhibitions, and industry events
  
• Assist in creating brochures, catalogs, case studies, and promotional materials
  

Customer Engagement

• Build and maintain strong relationships with clients and channel partners
  
• Support customer communication initiatives and post-sales engagement
  
• Gather insights to improve customer satisfaction and product usage

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Qualifications & Skills

Education

• Bachelors degree in Marketing, Business Administration, Engineering, or related field
  

Experience

• 1- 4 years of experience in B2B marketing (industrial, aviation, EV, or engineering sectors preferred)
  

Skills & Competencies

• Strong communication and presentation skills
• Understanding of industrial/technical products (EV knowledge is a plus)
• Ability to work cross-functionally with sales, engineering, and management
• Analytical mindset with attention to detail
• Proficiency in MS Office; digital marketing tools are an advantage ket research