Head Of Marketing

Company Description Bandhan Tours Pvt Ltd. is a travel company dedicated to creating meaningful, memorable experiences for travelers across domestic and international destinations. With over 11 years in operation and nearly 25,000 satisfied travelers, the company has built a strong reputation for trust, safety, and personalized service. Bandhan Tours combines passion and expertise to design seamless journeys that go beyond standard vacations. Every trip is crafted as a unique story of discovery, offering travelers magical moments and lasting memories. The team is focused on delivering high-quality experiences that make every journey feel special.

Role Description The Head of Marketing is a full-time, on-site role based in Thane, responsible for leading the overall marketing strategy and execution for Bandhan Tours Pvt Ltd. This role oversees brand positioning, campaign planning, and performance across digital and offline channels to drive customer acquisition, retention, and revenue growth. Day-to-day responsibilities include developing and implementing marketing plans, supervising market research, coordinating with sales and operations teams, and managing external agencies or vendors. The Head of Marketing will also lead public relations efforts, optimize promotional activities, and ensure consistent messaging across all touchpoints. The role includes managing and mentoring the marketing team, setting clear KPIs, monitoring budgets, and reporting on marketing performance to senior leadership.

Qualifications

• Strong expertise in Marketing Management and Market Planning, with a track record of developing and executing integrated marketing strategies.
• Proficiency in Market Research and data-driven decision-making to identify customer needs, trends, and competitive insights.
• Experience collaborating closely with Sales teams to align marketing initiatives with revenue goals and lead-generation targets.
• Skills in Public Relations, brand communication, and reputation management across traditional and digital media.
• Proven leadership experience managing marketing teams, with the ability to mentor, motivate, and build high-performing talent.
• Strong analytical, budgeting, and project management skills, with comfort using marketing tools and analytics platforms.
• Excellent written and verbal communication skills, with the ability to present ideas clearly to stakeholders at all levels.
• Bachelors or Masters degree in Marketing, Business, Communications, or a related field; experience in travel or hospitality is an advantage.
• Ability to work on-site in Thane, operate in a fast-paced environment, and adapt quickly to changing market conditions.