Senior Digital Marketing Executive

Company Description

Bandhan Tours Pvt. Ltd. has been creating personalized and seamless travel experiences for over 11 years, serving nearly 25,000 travelers across domestic and international destinations. We combine travel expertise with a passion for creating memorable journeys.

CTC Budget: ₹30,000 – ₹40,000 per month

Role Description

We are seeking a highly experienced Marketing Manager (3–5 years) with strong expertise in digital and offline marketing, brand building, and strategic planning within the Tours & Travel industry. The ideal candidate will lead the marketing function, create high-impact campaigns, manage teams, and drive customer acquisition and brand growth.

Key Responsibilities

1. Strategic Marketing Leadership

• Develop and execute annual marketing strategies aligned with revenue goals.
• Lead brand positioning, travel product promotions, and GTM (Go-to-Market) plans.
• Conduct market research, competitor analysis, and customer segmentation for targeted campaigns.
• Identify new opportunities, travel trends, and seasonal demand patterns.

2. Digital Marketing Management

• Oversee performance marketing campaigns including Google Ads, Meta Ads, YouTube, Display, and Retargeting.
• Lead SEO, SEM, content strategy, email automation, and CRM-driven nurture flows.
• Manage website UX, landing pages, and conversion optimization.
• Track KPIs such as CPL, CPA, ROI, traffic growth, and conversion rates.

3. Offline Marketing & Brand Visibility

• Plan and execute offline campaigns such as travel expos, roadshows, events, print ads, and outdoor promotions.
• Manage brand collaterals including brochures, catalogues, stands, and event branding.
• Strengthen B2B partnerships and corporate visibility through on-ground marketing initiatives.
• Coordinate with vendors, agencies, and media partners.

4. Team Management & Cross-Functional Coordination

• Lead and mentor a team of digital marketers, designers, content writers, and marketing executives.
• Set KPIs, track performance, and implement regular training and skill development.
• Work closely with Sales, Product, and Operations teams to align marketing with business targets.
• Manage external creative, digital, and PR agencies.

5. Budgeting, Analytics & Reporting

• Prepare and manage the marketing budget across digital and offline channels.
• Measure campaign performance, optimize budgets, and ensure high marketing ROI.
• Present monthly/quarterly performance dashboards and insights to management.
• Use analytics tools such as GA4, Google Ads, Meta Ads Manager, CRM dashboards, and automation tools for decision-making.

6. Content & Brand Strategy

• Oversee the creation of high-quality content including blogs, destination videos, reels, emailers, and promotional campaigns.
• Maintain consistent brand messaging across all platforms.
• Build strong storytelling-driven content to inspire travel intent and engagement.

Required Experience & Qualifications

• 3–6 years of experience in marketing, preferably within the Tours & Travel industry.
• Proven expertise in digital marketing, offline campaigns, and integrated brand strategy.
• Strong experience managing marketing teams and agencies.
• Deep understanding of travel customer behavior, seasonal trends, and travel product marketing.
• Proficiency in Google Analytics, Google Ads, Meta Suite, and CRM systems.
• Excellent communication, leadership, and strategic planning skills.