Agriculture Marketing Manager

Role & Responsibilities

• Generate Business, team as a whole and in individual capacity as per the productivity Matrix fixed by authority
• Capture the lead information along with collecting required documents as per the product checklist
• Fixation of target/ monitoring of sales team for growth in agri advances
• Visits to new Prospective Agri customers singly or jointly along with credit/branch team
• Planning for lead generation activities by holding customers meet, briefing of new products
• Coordination and conversion of soft lead generated by branches, if referred
• To conduct pre sanction inspections and furnish the report.
• Tie up and coordination with Industry Associations, Bodies etc.
• 
  Establish contact and Relationship with banks existing customers for upselling/cross selling opportunities
• Submit Performance Report at given periodicity and provide feedback for product development/ modification
• Ensure liasoning with Government agencies like Department of Industries, Agriculture, Horticulture, Irrigation, Veterinary, Rural Livelihood, Rural / Tribal Development, Fisheries, Soil and Water Conservation, Forestry, Food Processing, Renewable Energy etc. for suitable leads under Agriculture segment
• Explore canvassing agriculture leads/ business through MoU/ Tie Up / Partnerships with Corporates, Contract farming Agencies, Cooperatives, Academia, research Agencies, Development Agencies, Industry Associations, Dealers, Manufacturers, and Grower Associations etc.
• Look out for any specific segment in agriculture lending in operation and prepare ground for taking advantage of that by preparation of Area Specific schemes in co-ordination with other officials of Bank.
• Maintain lead wise status tracker for regular reporting Visit Branches and liaison with them to generate Agri Leads.

Education Qualification:

• Graduation in any discipline
• Two Year Full Time Post Graduate Degree or Diploma in Sales/Marketing/Agri Business/Rural Management/Finance

Work Experience:

Minimum -04- Year experience in Sales Activities in Agri-Lending for Banking/ NBFC Sector.

No. of Vacancies: 50

Grade: Scale II

The details shared here are for quick reference only. For more details, T&C, and to apply for the Job please refer to the career section of the Banks website or click here: -

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