98+ Applicants
Posted: 4 days ago
8-10 years
Bengaluru / Bangalore, Karnataka
work from office
Posted: 4 days ago
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Applicants: 98+
Job Description
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Job Description
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer thatcomplies withall applicable national,stateand local lawspertaining tonondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
EnvisionYourself at Barracuda
Barracuda Networks is looking for a Product Marketing Manager to drivego to marketsuccess for our ApplicationSecurity portfolio. This role is critical to ensuring high impactproduct launches, clear differentiation in a competitive market, and worldclass sales enablement that helps our sales and partner teams win.
You will work closely with Product Management, Engineering, Sales, Sales Enablement, Channel, and Marketing to translate application security capabilities into compelling value propositions, launch narratives, and sales tools that resonate with customers and partners globally.
This role is ideal for a product marketer who thrives at the intersection of technology, storytelling, and execution, and who can own launchesend to endwhile serving as the messaging expert for application security.
Whatyoullbe Working on:
Product Launch &Go to MarketLeadership
- Own end to endproduct launches for the Application Security portfolio, including positioning, messaging, naming, packaging, and launch readiness.
- Develop clear value propositions and differentiation for application security use cases such as web application protection, API security, vulnerability management, andDevSecOps.
- Leadcrossfunctionallaunch planning with Product Management, Engineering, Marketing, Sales, and Enablement to ensureontime,highqualitylaunches.
- Produce launch deliverables including launch briefs, FAQs, internal announcements, and external messaging.
Sales & Partner Enablement
- Createhighimpact sales enablement assets including pitch decks, solution overviews, battlecards,objectionhandlingguides, demos narratives, and talk tracks.
- Enable global sales teams, solution engineers, and channel partners with training content that is clear, actionable, and aligned to buyer pain points.
- Partner with Sales Enablement to support new product training, certifications, and ongoing field readiness.
- Ensure messaging supports multiple audiences, including security leaders, application teams, DevOps, and MSPs.
Messaging, Positioning & Competitive Intelligence
- Define andmaintain core messaging frameworks for the application security product line.
- Conduct competitive analysis and build competitive positioning and battlecards against key market players.
- Translate technical features into customerfocusedoutcomes such as risk reduction, operational efficiency, compliance, and resilience.
- Ensure consistent messaging across web, campaigns, sales assets, and analyst communications.
CrossFunctional& Strategic Contributions
- Act as the voice of the market to Product Management by sharing customer insights, field feedback, and competitive learnings.
- Support analyst interactions, briefings, and surveys related to application security.
- Collaborate with demand generation and content teams on campaigns, webinars, and thought leadership.
- Contribute to broader product marketing initiatives, planning cycles, andbestpracticedevelopment.
Looking to get Placed? Try our Placement Guarantee Plan
What You Bring to the Role:
- 8-10+ years of experience in Product Marketing, ideally in cybersecurity, application security, or cloud/SaaS platforms.
- Proventrack recordof successful product launches and sales enablement in a B2B technology environment.
- Excellentunderstanding of application security concepts (e.g., WAF, API security, vulnerabilities,DevSecOps, CI/CD security).
- Experience workingcrossfunctionallywith Product Management, Engineering, Sales, and Marketing.
- Excellent written and verbal communication skills with the ability to simplify complex technical topics.
- Experience supporting global sales teams and partners.
What You Bring to the Role:
- Proven experience with application security buyers (AppSec, DevOps, Security Operations).
- Exposure to channelfirstorMSPledgotomarketmodels.
- Prior experience supporting analyst relations (e.g., Gartner, Forrester).
- Ability tooperateindependently and drive initiatives from concept to execution.
WhatYoullGet from us:
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility - there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity in the form of non-qualifying options.
Skills
MarketingProduct MarketingMarketing ManagerIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Barracuda provides cloud-connected security and storage solutions that simplify IT. These powerful, easy-to-use, and affordable solutions are trusted by more than 150,000 organizations worldwide and are delivered in appliance, virtual appliance, cloud, and hybrid deployments. Barracuda's customer-centric business model focuses on delivering high-value, subscription-based IT solutions that provide end-to-end network and data security. For additional information, please visit www.barracuda.com. Barracuda, Barracuda Networks, and the Barracuda Networks logo are trademarks or registered trademarks ofBarracuda Networks, Inc. in the U.S. or other regions.
Important dates & deadlines?
Application Deadline
18 Aug 26, 03:20 PM IST
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