Social Media Manager

Job Title: Social Media Manager Influencer & Community Management

Experience Required: 3 - 4 years

Employment Type: Full-time

About the Role

Were looking for a strategic, creative, and highly organized Social Media Manager to lead our brands digital presence across all platforms and channels (USA and India). This role is ideal for someone who thrives on storytelling, analytics, community engagement, and relationship-building with influencers. Youll be responsible for managing our social channels, collaborating with content creators, and building an engaged online community that turns followers into fans.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute a cohesive social media strategy aligned with broader marketing goals.
• Manage daily content scheduling, posting, and performance tracking across all platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter/X, Pinterest, TikTok, etc.).
• Work closely with the design and content teams to ensure brand consistency in voice, aesthetics, and message.
• Monitor trends, hashtags, and platform updates to keep our brand relevant and fresh.

Influencer Marketing

• Identify, vet, and collaborate with influencers, creators, and brand ambassadors who align with our brand values - proficient in hunting and farming of influencers.
• Manage all aspects of influencer campaigns - from outreach and negotiations to content approvals and performance tracking.
  
• Build long-term relationships with key influencers for ongoing partnerships and ambassador programs.
• Track ROI and effectiveness of influencer collaborations using analytics tools and campaign reports.

Community Management

• Cultivate and grow our online community through active engagement, conversations, and meaningful interactions.
• Monitor DMs, comments, and tags to respond promptly and professionally, acting as the voice of the brand.
• Create initiatives like challenges, giveaways, polls, and Q&As to boost engagement and foster loyalty.
• Turn community feedback into actionable insights for product, marketing, and customer service teams.

Analytics & Reporting

• Analyze social performance using tools like Meta Insights, Google Analytics, Later, Hootsuite, etc.
• Provide weekly and monthly reports on KPIs, growth, engagement, sentiment, and campaign performance.
• Optimize strategy based on data-driven insights to maximize reach, engagement, and conversion.

Qualifications

• 3 - 4 years of professional experience in social media, influencer marketing, or digital marketing.
• Proven success in managing and growing social media accounts, ideally for a lifestyle, tech, or consumer brand.

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• Strong understanding of social algorithms, platform best practices, and content performance.
• Experience with influencer campaign management tools (e.g., CreatorIQ, Grin, AspireIQ) is a plus.
• Excellent copywriting and storytelling skills; ability to adapt tone to different platforms and audiences.
• A proactive mindset with strong organizational and project management skills.
• Creative eye for visuals, trends, and formats (Reels, Stories, Carousels, UGC, etc.).
• A passion for community building and authentic digital connections.

Bonus Points

• Previous experience working in a startup or fast-paced creative environment.
• Ability to create quick and engaging content using basic design or editing tools (e.g., Canva, CapCut, Adobe Express).
• Understanding of paid media campaigns and how organic and paid strategies intersect.

Why Join Us

• Be part of a dynamic and growing brand with a passionate team.
• Have creative freedom and a voice in shaping our online presence.
• Work on exciting campaigns and collaborations with creators and tastemakers.
• Opportunities for professional growth, learning, and networking.