Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Bangalore

Job Type: Full-Time

Experience Level: 3-8 Years of Experience

Department: Growth Marketing

Reports to: Growth Head

Overview:

As a Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing programs across all digital channels. This role is pivotal in aligning digital marketing initiatives with brand plans and business priorities.

Key Roles and Responsibilities:

Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Identify target audiences and develop digital campaigns that engage, inform, and motivate.

Optimize landing pages and user funnels for maximum efficiency.

Conduct A/B and multivariate experiments to enhance campaign performance.

Utilize website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends.

Manage ad serving tools including DART and Atlas for effective ad distribution.

Set up and optimize Google AdWords campaigns for optimal ROI.

Possess working knowledge of HTML, CSS, and JavaScript, understanding their limitations and capabilities in digital marketing.

Apply strong analytical skills to interpret data and drive data-driven decision-making in marketing strategies.

Oversee budget management, including planning, resource allocation, and performance assessment to maximize return on investment.

Skills and Qualifications:

Bachelor’s degree in marketing, Business, or a related field.

Demonstrable experience in leading and managing comprehensive digital marketing campaigns.

Highly creative with proven ability to develop targeted campaigns.

Proficiency in using website analytics and ad serving tools.

Experience in A/B and multivariate testing.

Familiarity with HTML, CSS, and JavaScript.

Strong analytical skills and data-driven thinking.

Up-to-date knowledge of current online marketing trends and best practices.