Email Campaign Specialist

Role & responsibilities :

The Marketing Campaigns Manager will be a key member of our Marketing team, managing and executing befree email campaign strategy to support the pipeline and drive demand generation.

The role involves managing the overall campaign calendar, development and execution of the campaign strategy, end to end delivery of campaigns, measurement and analytics to ensure ROI.

• Managing,executing and developing marketing email campaigns
• 
  Supporting events related campaigns including webinars
• Workingwiththe marketing, sales and operations teams to gather insight and information to inform the content strategy
• Brief content creators, email delivery teams and CRM operations to ensure each campaign is forward planned and delivered on time.
• Reviewcampaigns and analyse how to optimize for performance
• Measureandtrack our marketing investment against key SQL and MQLs

• Experience of marketing automation platforms such as Zoho, HubSpot, Eloqua, Adobe Marketing Cloud or similar. with data segmentation, measurement and optimization experience, building campaigns in the tool.
• Excellent written and communication skills are vital with the ability to take/brief in campaigns
• Excellent project management skills; confident managing upwards and coordinating teams with a good understanding of project management tools and concepts
• Strongunderstanding of the marketing campaign process and best practices