Precision Marketing Manager - Digital Marketing

Your Tasks
Orchestrate Precision Marketing Activities

• Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
• Ensure that agencies are following brand safety guidelines, digital execution best practices.
• Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.
• Engage and coach category teams and external agencies on PM principles and ensure framework compliance for digital campaigns.
  

Define And Monitor Measurement Approach

• Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
• Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary (weekly meetings, steering committees, stand-ups, etc.)
  
• Ensure proper media KPI framework implementation on every stage of consumer journey.
  

Check For Implementation Of Digital Media Best Practices

• Coordinate campaigns quality assurance process with main stakeholders ensuring that structure is following the planned design.
• Ensure brand safety and digital golden rules implementation.
  

Support Transversal Enablers For PM Transformation

• Engage and upskill main stakeholders (agencies, category leads, etc) on PM principles. Identifying main knowledge gaps and building a training program based on it.
• Make sure PM enablers are in place and streamlined in the organization, and act whenever theres a gap, alerting global and regional teams.

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  Responsible for compiling campaigns final results and sharing learnings with broader community (global and regional).
  

Your Profile

• Atleast 4-5 years of experience in digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns
• Desirable: Brand / category marketing and project management background.
• Ability to effectively translate marketing objectives into digital execution.
• Comprehensive knowledge on digital campaigns execution and planning.
• Knowledge of advertising tech: GMP, DSP, DMP, etc
  

At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
If you have any questions, please contact Kartik Kulshrestha - Talent Acquisition Lead.