Manager Performance Marketing

Company Description

BeyondGTM is a strategic partner specializing in driving sales growth by igniting sales pipelines with top-notch leads through multi channel marketing. The company masters revenue generation through a dynamic, cross-border, multichannel outreach approach, leveraging precise data for strategic brand positioning.

Key Responsibilities:

• Paid Advertising Management
• Strategize, execute, and optimize high-budget Google Ads and Facebook Ads campaigns targeting the US market.
• Conduct in-depth keyword research, audience segmentation, and A/B testing to maximize campaign ROI.
• Monitor, analyze, and report on campaign performance, providing actionable insights to stakeholders.

• Automation & CRM Integration:
• 
  Set up and manage marketing automation systems like Go High Level(GHL), Klaviyo, or equivalent platforms.
• Create and implement automated workflows to nurture leads and enhance customer journeys.
• Ensure seamless integration of ad campaigns with CRM and email marketing systems.

• Strategy & Collaboration:
• Develop comprehensive ad strategies aligned with business goals and market trends.
• Collaborate with creative and content teams to produce high-converting ad creatives and landing pages.
• Stay updated on the latest platform updates, algorithm changes, and industry best practices.

Qualifications (Must Have):

• 5+ years of experience managing Google Ads and Facebook Ads campaigns, specifically in the US market.

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• Proficiency in automation tools such as Go High Level(GHL), Klaviyo, or similar platforms.
• Strong analytical skills with experience using tools like Google Analytics and platform-specific dashboards.
• Excellent communication skills to articulate strategy and performance insights.
• Detail-oriented with a data-driven mindset and a passion for performance marketing.
• Experience in the home improvement industry and e-commerce(preferably within the luxury segment).

Preferred Qualifications:

• Experience in other ad platforms (e.g., TikTok Ads, LinkedIn Ads) is a plus.
• Familiarity with e-commerce and lead generation campaigns.
• Knowledge of conversion rate optimization and funnel building.