Job Description
Our client is looking for a Product Manager for a high-growth, professionally managed healthcare/pharma organisation.
The role will involve managing key products/brands across the product lifecycle, from strategy and positioning to execution and performance tracking. The ideal candidate should have strong pharma marketing fundamentals, commercial understanding and the ability to work closely with sales and cross-functional teams.
Key Responsibilities:
- Develop and execute product/brand strategies aligned with overall business objectives.
- Own the product lifecycle, including positioning, communication, launches and growth initiatives.
- Develop annual brand plans, marketing calendars and execution plans.
- Work closely with the sales team to translate brand strategy into effective field execution.
- Analyse market trends, competition, customer insights and sales data to identify growth opportunities.
- Develop product communication, sales tools, promotional campaigns and other marketing initiatives.
- Coordinate with internal and external stakeholders for product launches and campaigns.
- Track product performance against business objectives and recommend corrective actions.
- Work with agencies and other partners on marketing communication and brand-building initiatives.
- Support new product development and launch planning.
- Conduct regular market and competitor analysis.
- Collaborate with sales, medical, regulatory, supply chain and other cross-functional teams.
Ideal Candidate Profile:
- 35 years of experience in pharma/healthcare marketing.
- Strong experience in Product Management / Brand Management within the pharma industry.
- Good understanding of pharma sales, doctor engagement and the Indian healthcare ecosystem.
- Experience in developing brand plans, product communication and marketing campaigns.
- Strong analytical skills with the ability to use market and sales data to drive decisions.
- Good understanding of P&L, revenue, market share and brand performance metrics.
- Strong communication and stakeholder-management skills.
- Ability to work independently and take ownership of projects.
- Candidates from established pharma companies as well as high-growth healthcare organisations would be considered.
Skills
Product ManagementPharma MarketingProduct StrategyBrand ManagementConsumer InsightsNew Product DevelopmentMarketingHealthcare MarketingMarketing CampaignsMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
Important dates & deadlines?
Application Deadline
21 Oct 26, 02:46 PM IST
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