BIK - Head - Growth

Description: Location: Bangalore.
Function: Marketing Leadership.
Reporting to: CEO.
About Us:
Manifest AI & BIK.
ai are building the future of eCommercean agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month.
Were scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.
Were now hiring our first Head of Marketing to build, lead, and scale the marketing engine.
Role Overview:
You will own the entire marketing functionbrand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics.
Your north star: generate pipeline, accelerate revenue, and build an iconic category-defining brand.
This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.
Key Responsibilities:
Strategic Leadership:
- Build and execute the GTM + full-funnel marketing strategy for US + global markets.
- Define positioning, messaging, and narrative to own the Agentic AI CRM for eCommerce category.
- Create annual and quarterly marketing plans aligned with revenue targets.
Demand Generation & Growth:
- Own pipeline generation, conversion & marketing-sourced revenue.

- Build multi-channel campaignsLinkedIn, ABM, email, paid, SEO, retargeting, influencer, communities.
- Partner with sales to optimize lead routing, scoring, sequences, SLAs, and attribution.
- Reduce CAC and improve CAC payback.
Product & Category Marketing:
- Deeply understand product, roadmap, competition & customer psychology.
- Launch features, agents, modules, case studies, sales enablement, pitch decks, playbooks.
- Conduct win/loss, user journey & market research.
Brand, Content & Thought Leadership:
- Build a memorable brand voice, visual identity & storytelling engine.
- Oversee LinkedIn content, blogs, videos, newsletters, website, landing pages.
- Turn founders, advisors & customers into distribution channels.
Community, Partnerships & Events:
- Scale RLOE, founder communities, ambassador + referral programs.
- Own sponsorships, conferences, AMAs, customer events, podcasts, PR.
Data, Ops & Tooling:
- Build dashboards across pipeline, MQLSQLWin funnel, CAC, ROI, NRR lift.
- Own martech stackHubSpot/mailchimp, automation, analytics, enrichment, ads tools.
Team Leadership:
- Hire, coach & scale specialists across growth, demand gen, PMM, content, design, events.
- Create a culture of experimentation, velocity, ownership & creativity.
Success Metrics:
- Pipeline created & influenced.
- Marketing-sourced revenue %.
- CAC & CAC payback.
- Lead SQL Opportunity Win conversion rates.
- Brand awareness & share of voice.
- Website Demo conversion rate.
- Product adoption & feature usage lift through PMM.
- Cost per opportunity.
- Event & partnership ROI.
Ideal Candidate Profile:
- 6 to 12+ years in B2B SaaS marketingpreferably PLG, eCommerce, Martech, AI, CX or CRM.
- Experience owning pipeline and revenue targets with Sales/Growth teams.
- Strong in ABM, demand gen, product marketing & storytelling.
- Has built marketing foundations at Series A/B and scaled toward $20M+ ARR.
- Analytical, experimentation-driven, great with data & attribution.
- Exceptional writing, messaging, and narrative thinking.
- Comfortable working closely with founders & senior execs.
- Scrappy operatorroll-up-sleeves mindset, not just strategy.
- Bonus: US DTC/eCommerce ecosystem networks.
What We Offer:
- High-ownership leadership role shaping global brand & revenue motion.
- Opportunity to build the category in a once-in-a-generation AI shift.
- Work with top founders, advisors, and ambitious teams globally.
- Competitive salary, equity, benefits, fast career growth.