CRM Specialist

Who Are We

BimaKavach is reimagining how Indian businesses access protection — with technology, speed, and simplicity at the core of everything we do.

We proudly serve 4,500+ companies, including brands like Daikin, The Whole Truth, and CleverTap, and are backed by top investors such as Waterbridge, Blume, Arali, and Eximius.

Our mission To safeguard every Indian business by 2047

Our mindset Bold, fast-moving, and customer-obsessed

About the Role

We are looking for a motivated and detail-oriented CRM Specialist to join our team. In this role, you will work directly with our CRM platform, LeadSquared, to manage leads, automate marketing workflows, and maintain system integrations — helping our team work smarter and convert more efficiently.

Key Responsibilities

• Manage and maintain the lead database in CRM, ensuring data accuracy and proper pipeline stages.
• Monitor and update lead statuses, assignments, and follow-up tasks across the sales pipeline.
• Build and execute marketing automation workflows, drip campaigns, and lead nurturing sequences.
  
• Set up and manage landing pages, forms, and lead capture sources within CRM.
• Assist in configuring and maintaining system integrations with third-party tools (e.g., email, telephony, website).
• Troubleshoot CRM issues and coordinate with CRM support when needed.
• Ensure data hygiene through regular audits, deduplication, and list management.
• Collaborate with sales and marketing teams to align CRM processes with business goals

Requirements

• 1–3 years of experience in a CRM, marketing operations, or sales support role.
• Hands-on experience with CRM is a strong plus (training provided for the right candidate).
• Basic understanding of lead management, sales funnels, and marketing automation concepts.
• Comfortable working with data — organized, detail-oriented, and accurate.
• Good communication skills and ability to coordinate across teams.
• Eagerness to learn and grow in a CRM/marketing operations career.

What We Offer

• Hands-on training with CRM and ongoing skill development.
• A collaborative environment where your work directly impacts business growth

Why Join BimaKavach

• Work directly with leadership in a high-impact, strategic role.
• Shape the people strategy of a fast-growing insurtech company.
• High ownership and visibility across business decisions.
• Opportunity to build and scale HR frameworks from scratch.

What We Offer

• Hands-on training with CRM and ongoing skill development
• A collaborative environment where your work directly impacts business growth
• Ownership: Direct revenue responsibility and visible
• High-Growth Insurtech: Exposure to product innovation and tech-led distribution