Medico-Marketing & Brand Strategy Lead

Medico-Marketing & Brand Strategy Lead

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Medico-Marketing & Brand Strategy Lead is a strategic, global marketing role responsible for shaping therapy-anchored brand strategy for biosimilars & generic formulation across advanced and emerging markets.

Business Area:

Global Marketing Communications

Key Responsibilities:

1. Therapy & Disease Area Strategy

• Serve as the global therapy expert for assigned disease areas.

• Identify unmet needs, patient journey gaps, and biosimilar adoption barriers across advanced and emerging markets.

2. Medico-Marketing Narrative & Value Proposition

• Define the core scientific and clinical story for each brand.
• Translate evidence into clear, compliant, and differentiated medico-marketing narratives.

3. Global Brand & Launch Strategy Input

• Shape global brand positioning and messaging frameworks.
• Provide therapy-anchored strategic inputs for new product launches and lifecycle plans.

4. Market Insight Synthesis

• Lead cross-market insight generation (HCP, payer, practice).
• Synthesize insights into strategic hypotheses and launch assumptions for regions.

5. Medical–Marketing Bridge & Governance

• Partner with Medical Affairs to align evidence, claims, and messaging.
• Establish standards for scientific storytelling and medico-marketing excellence within GMC.

Skills/Experience:

• 10 - 15 years of experience in Medico-marketing, Brand strategy, medical affairs–marketing interface, Biosimilars / biologics / specialty pharma.
• Understanding of the Oncology/immunology/Diabetes therapy area
• Proven experience in therapy-led brand building with hands-on involvement in global or regional product launches.
• Experience across advanced (US/EU) markets
• Strong understanding of regulatory and compliance constraints

Educational Qualification:

• Advanced degree preferred:MD, PharmD, PhD, or M.Pharm + MBA with strong clinical exposure in Life Sciences, Pharmacy, Biotechnology, or related discipline.