Ecommerce Marketing Manager

Key Purpose of the Role : This role is to support B2B E-Commerce platform business by implementation of marketing plans for new lead generation, subscriber engagement and retention.

Responsibilities :

1. GTM implementation and build circle (region) development plans.
2. Generate marketing qualified leads.
3. Increase subscriber participation.
4. Activate the inactive subscribers.
5. Increase Share of Wallet of the existing subscribers.

What Key Tasks will be involved

Campaign Management:

• Digital lead gen campaigns for new customer acquisition – industry wise/ region wise
• Lead nurturing through tools like Email sequences & video marketing, Newsletters & Webinars.
• Case studies & testimonials, Value Demos for moving leads further towards conversion.

Online Sales Enablement:

• Communicate the value proposition and create online sales tools, training material and collaterals.
• Facilitate webinars
• Digital content creation & deployment for enabling digital customer journey from awareness till conversion, and also drive customer engagement.
• Closely co-ordinate with Sales, Inside Sales, Customers Success teams to deliver integrated marketing campaigns.

Subscriber Engagement and Retention:

• Marketing initiatives, sales promotions, product promotions to engage with subscribers for continuous business growth on platform
• Providing marketing touch points to activate the inactive subscribers.

Customer Events & Tradeshows:

• Regional penetration into industrial areas by participation in local industry events, roadshows and also exhibitions.

Customer Surveys and Insighting:

• Conducting regular customer feedback surveys and interviews to gather customer insights
• Customer Segmentation
• Customer Journey tracking