Area Franchisee Manager- Hyderabad (Telangana)

S. No.
Key Result Areas
Detailed Actions
Conversion to Franchisee Stores jointly with Sales team

• Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners
• Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier
  

Evaluating Retail Excellence Score (RES) and working on driving the same

• Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,
• Audit of Franchise retail excellence score on quarterly basis
• Creating awareness and importance of RES among franchise
  

Support Delivery of All Marketing, VM Campaigns and focused product sales

• Support sales of Focussed products via placement, display and promotion through colour consulting and painting services
• 
  Monitors effectiveness of VM arrangement at stores and recommends changes.
• Executes Marketing/ promotional campaigns for the Franchise Partner
  

4
Plan Franchise Launch & coordinate Upgrade

• Coordinate the store launch plan and monitor the launch / opening process for smooth operations
  

Monitor Business Performance of Franchise Stores.

• Monitor new store performance with required handholding for first 6 months
• Drive various measures/ plan to improve the underperforming stores
• Drive sales of Focused Value-added Products / Services through Franchise Stores
• Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications
  

Relationship Management and Conflict Management with Franchise Partners

• Building Relationship with Top Franchise Partners in the territory
• Conflict Management within Franchise and non-Franchise stores

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• Coordination with sales team for quick resolution of conflict and escalated issues
  

7
Training

• Training of Franchise Dealer staff on Company systems and processes
• Train the staff on increasing conversions, upselling, cross selling and improving customer handling
  

Tally & EDC Installation & Adoption

• Ensure all the stores get Tally installed after readiness and EDC machine also gets installed.
• Consent form for EDC to be collected from all finalized stores during agreement signing.
• Drive integration & Adoption for EDC & Tally across all stores
  

Paint Consultant

• Hiring of PCs in a coordination with RD Zonal Associate hiring team
• Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time
• Manage performance of PCs though regular follow ups and review