Area Sales Manager Wood Finishes Pune

To lead and drive the sales in a specific region for the challenger brand, while ensuring quality services
Indian decorative paints market is $7.5 billion industry and growing in double digits. Its a growing industry driven by the shortening of painting cycle, increased housing demand, premiumization demanded by consumers and the infrastructure push by the government. At Birla Paints, we are building a new age and a differentiated paints company to earn a significant market share going forward. This role is an opportunity to create a cutting edge sales programme that is market leading and actively contributes in the endeavour to be the new benchmark of sales and service in the industry.
The role of this person is to build the go to market strategy for a specific geography and execute the same. This individual will work in an extremely fast paced environment and get an opportunity to set up break through strategies. ASM WF has to lead team of TSM/TSEs. A key responsibility is to lead the team to fulfil the business KPIs.
Key Result Areas
Supporting Actions
Building the Go To Market Strategy

• Identify and curate the sales strategy for the challenger product in a competitive market.
• Identify and institutionalize the performance indicators /metrics to measure sales progress.
  
• Strategize the customer retention plans to enable long-term customer relationships.
  

Strategizing & Creating the business entry blueprint

• Conduct thorough research on the market in terms of the size, consumer trends, perceptions, competition survey, opportunities, barriers, etc.
  

Key Result Areas

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Supporting Actions
Maintaining sustainable sales potential

• Plan and drive innovative initiatives to establish and maintain sustainable sales potential for focused products in the market (in addition to regular range of products).
• Achieving overall sales KPIs and increase market share
  

Conducting market analysis

• Conduct regular market analysis by constantly staying current and updated on competition information about product, pricing, and activations.