Search Engine Optimization Team Lead

Key Responsibilities

Strategy & Execution

• Develop and implement advanced SEO strategies to achieve 10%+ growth in organic clicks, impressions, and keyword rankings quarter-over-quarter.
• Drive content optimization leveraging Generative AI and LLMs for scalable, high-quality content creation and semantic search alignment.

Internal Linking Strategy

• Design and implement a comprehensive internal linking framework to improve site navigation, distribute link equity, and enhance user experience.
• Use data-driven insights to identify orphan pages and optimize anchor text for contextual relevance.
• Collaborate with content and product teams to ensure internal linking supports priority keywords and conversion paths.

Performance Management

• Monitor and improve keyword performance, CTR, and SERP visibility using data-driven insights.
• Set clear KPIs for organic growth and ensure consistent achievement of targets.

Advanced SEO & Innovation

• Implement AI-powered SEO tools for predictive keyword analysis, automated content briefs, and entity-based optimization.
• Stay ahead of search engine algorithm updates and emerging trends in Generative AI, LLMs, and voice search optimization.
• Integrate structured data and schema markup for enhanced rich results.

Requirements

• Experience: 5+ years in SEO.
• Proven track record of delivering 10%+ growth in organic traffic and keyword performance.
• Strong expertise in on-page optimization.
• Familiarity with Generative AI tools, LLMs, and their application in SEO workflows.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Search Console).
• Analytical mindset with advanced knowledge of Google Analytics

  Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
  , GA4, and data visualization tools.

Preferred Skills

• Experience in fintech or financial services domain.
• Knowledge of programmatic SEO, entity-based optimization, and semantic search.
• Understanding of E-E-A-T principles and compliance with financial content guidelines.

KPIs for Success

• 10%+ growth in organic clicks and impressions per quarter.
• Improved keyword rankings for high-intent and transactional queries.
• Enhanced CTR and engagement metrics from organic channels.
• Successful integration of AI-driven SEO strategies into workflows.